Exploring Strategy Text & Cases Plus MyStrategyLab
(Sprache: Englisch)
Exploring Strategy has sold a staggering 900,000 copies worldwide, thanks to its outstanding and engaging view of strategy in the world we live in. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration...
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Exploring Strategy has sold a staggering 900,000 copies worldwide, thanks to its outstanding and engaging view of strategy in the world we live in. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration from real companies to make sense of the subject. With unique and powerful learning tools such as inspiring case studies, a new strategy simulation and video assignments, Exploring Strategy provides a proven high quality resource that you shouldn't be without.
Inhaltsverzeichnis zu „Exploring Strategy Text & Cases Plus MyStrategyLab “
1 Introducing Strategy Part I - THE STRATEGIC POSITION Introduction to Part I 2 The environment 3 Strategic Capabilities 4 Strategic Purpose 5 Culture and Strategy Commentary on Part I The Strategic Position Part II - STRATEGIC CHOICES Introduction to Part II 6 Business Strategy 7 Corporate strategy and diversification 8 International strategy 9 Innovation and entrepreneurship 10 Mergers, acquisitions and alliances Commentary on Part II Strategic Choices Part III - STRATEGY IN ACTION Introduction to Part III 11 Evaluation strategies 12 Strategy development processes 13 Organising for success 14 Leadership and strategic change 15 The practice of strategy Commentary on Part III Strategy in Action
Bibliographische Angaben
- Autoren: Gerry Johnson , Kevan Scholes , Richard Whittington
- 2011, 9th Revised edition, XXIX, 773 Seiten, mit farbigen Abbildungen, mit Schwarz-Weiß-Abbildungen, Maße: 19,5 x 26,5 cm, Kartoniert (TB), Englisch
- Verlag: PEARSON EDUCATION
- ISBN-10: 0273737023
- ISBN-13: 9780273737025
Sprache:
Englisch
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