Factors Affecting Online Repurchase Intention
Case Study of Ethiopian Airlines
(Sprache: Englisch)
The general objective of this study is to examine the major factors that determine Online Repurchase decision of Ethiopian Airlines customers. The research type is a casual research type. A total of 385 questionnaires were distributed from this 377 were...
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The general objective of this study is to examine the major factors that determine Online Repurchase decision of Ethiopian Airlines customers. The research type is a casual research type. A total of 385 questionnaires were distributed from this 377 were collected and used for the analysis purpose. Random or non-probability sampling was used for sampling procedure. Both primary and secondary data are the source of data collection. The research instrument is structured questioner. The findings of the mean value revealed that the Perceived trust shows the highest score (mean=3.88). The correlation analysis revealed that coefficients that show the five determinants measuring Online Repurchase decision are all positively related with Online Repurchase intention within the range of 0.361-0.502, all are significant at p0.01 level. A 53.4% change of the dependent variable (Online Repurchase intention) on the Ethiopian Airlines are explained by the dependent variables which are included in the regression model.
Autoren-Porträt von Abel Gidey
Gidey, AbelAbel Gidey was born in Addis Ababa, Ethiopia. He is graduated in degree of Bachelor of arts in Management, in 2012 from Mekelle University, Ethiopia and his master's degree in marketing management, in 2017, from St. Marys University, Ethiopia. He has been working for the last 6 years up to present in the banking industry as a credit officer.
Bibliographische Angaben
- Autor: Abel Gidey
- 2018, 60 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6139920183
- ISBN-13: 9786139920181
Sprache:
Englisch
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