FACTORS INFLUENCING CONSUMER BUYING BEHAVIOUR OF PRE-OWNED CARS

Peter Drucker named the automobile industry as "the industry of industries." It constitutes a fundamental factor of the global economy. It has a long value chain covering the processes, strategy from raw materials acquisition, manufacture, design, development, sales and services, up to its disposal. Apples have no value in the new market as they are non-durable goods, whereas cars are generally bought with the intention of being used and sold after a certain period as they are durable goods. This leads to the latent reciprocal action between primary and secondary markets. Today automobiles have made a huge impact on an individual's daily routine and personal growth. These developments led to a rise for the pre-owned car market. There is a lack of studies regarding the purchase behaviour of customers and the various factors affecting their decisions, especially in terms of pre-owned car markets, hence requires a detailed investigation. Therefore, this research has focused on ascertaining factors that affect consumer buying decisions and analyse the buying behaviour of customers towards the certified and non-certified pre-owned cars since this trade is widespread in the societ