Fail Better!: Stumbling to Success in Sales & Marketing
(Sprache: Englisch)
Business history shows that it is those who persevere despite repeated failure who win through in the end. Thomas Edison, P.T.Barnum, Walt Disney, James Dyson, Madonna, Steve Jobs, Mary K. Ash, Sumner Redstone, Bill Gates, Donald Trump, Martha Stewart and...
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Produktinformationen zu „Fail Better!: Stumbling to Success in Sales & Marketing “
Business history shows that it is those who persevere despite repeated failure who win through in the end. Thomas Edison, P.T.Barnum, Walt Disney, James Dyson, Madonna, Steve Jobs, Mary K. Ash, Sumner Redstone, Bill Gates, Donald Trump, Martha Stewart and so on epitomize this never-say-die mindset. Failure, it seems, is one of the keys to commercial success, arguably the key. This book champions those who challenged conventional marketing wisdom, who felt worst practice is often best practice, and who should have failed but triumphed spectacularly by doing things "wrong".
Autoren-Porträt von Stephen Brown
Stephen Brown is professor of marketing research at the University of Ulster, Northern Ireland. He is the author of numerous marketing books, including recently The Marketing Code (Cyan/Marshall Cavendish) and Wizard! (Cyan).
Bibliographische Angaben
- Autor: Stephen Brown
- 2008, 201 Seiten, Maße: 14,2 x 21,6 cm, Gebunden, Englisch
- Verlag: MARSHALL CAVENDISH CORP
- ISBN-10: 0462099040
- ISBN-13: 9780462099040
Sprache:
Englisch
Rezension zu „Fail Better!: Stumbling to Success in Sales & Marketing “
"Brown aims to provoke you, make you think differently, and be open to new, and indeed old ideas. In this superb book he has succeeded admirably" - The Marketer magazine.
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