Festival and Special Event Management
(Sprache: Englisch)
Festival & Special Event Management Fourth edition continues the comprehensive overview of he theory and procedures associated with festivals and special events established in previous editions. the new edition of this market-leading text introduces new...
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Produktinformationen zu „Festival and Special Event Management “
Festival & Special Event Management Fourth edition continues the comprehensive overview of he theory and procedures associated with festivals and special events established in previous editions. the new edition of this market-leading text introduces new developments and professional 'tools', and considers the globalization and subsequent internationalisation of event management.
The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. The edition offers students a current, relevant textbook for their study and professional reference.
Features:
* End-of-Chapter case studies profile staged events to illustrate various concepts as presented n the text.
* Industry professionals present real-world examples.
* 'Event Profile' vignettes feature the diversity of events, the individuals who work within the industry and the process of formulating and organising an event.
New to This Edition:
* A chapter on environmental planning and events
* A chapter on the perspective various groups have of events
* Expanded content on the marketing of events
* Expanded content on the law and events
* Additional content on risk and occupational health and safety management
The experienced authors have taught event management throughout Australia and in locations as diverse as Kuala Lumpur, Beijing, Edinburgh, Auckland and Cape Town.
Klappentext zu „Festival and Special Event Management “
Festival&Special Event Management Fourth edition continues the comprehensive overview of he theory and procedures associated with festivals and special events established in previous editions. the new edition of this market-leading text introduces new developments and professional 'tools', and considers the globalization and subsequent internationalisation of event management.The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. The edition offers students a current, relevant textbook for their study and professional reference.Features: End-of-Chapter case studies profile staged events to illustrate various concepts as presented n the text. Industry professionals present real-world examples. 'Event Profile' vignettes feature the diversity of events, the individuals who work within the industry and the process of formulating and organising an event.New to This Edition: A chapter on environmental planning and events A chapter on the perspective various groups have of events Expanded content on the marketing of events Expanded content on the law and events Additional content on risk and occupational health and safety managementThe experienced authors have taught event management throughout Australia and in locations as diverse as Kuala Lumpur, Beijing, Edinburgh, Auckland and Cape Town.
Inhaltsverzeichnis zu „Festival and Special Event Management “
PART 1: EVENT CONTEXTChapter 1: An overview of the event field
Chapter 2: Perspectives on events
Chapter 3: Event impacts and legacies
PART 2: PLANNING
Chapter 4: The strategic planning function
Chapter 5: Conceptualising the event
Chapter 6: Project management for events
Chapter 7: Financial management and events
Chapter 8: Human resource management and events
Chapter 9: Marketing planning for events
Chapter 10: Promotion: Integrated marketing communication for events
Chapter 11: Sponsorship of events
Chapter 12: Sustainable development and events
Chapter 13: Event tourism planning
PART 3: EVEN OPERATIONS AND EVALUATION
Chapter 14: Staging events
Chapter 15: Logistics
Chapter 16: Event evaluation and research
PART 4: LEAGAL, RISK AND OHS MANAGEMENT AND EVALUATION
Chapter 17: Legal issues of event management
Chapter 18: Risk management
Index
Autoren-Porträt von Johnny Allen, William O'Toole, Robert Harris, Ian McDonnell
Robert Harris wurde 1957 in Nottingham geboren und studierte in Cambridge. Er war Reporter bei der BBC, Redakteur beim "Observer" und Kolumnist bei der "Sunday Times" und dem "Daily Telegraph". 2003 wurde er als bester Kolumnist mit dem British Press Award ausgezeichnet. Er schrieb mehrere Sachbücher und zahlreiche Romane. Robert Harris lebt mit seiner Familie in Berkshire.
Bibliographische Angaben
- Autoren: Johnny Allen , William O'Toole , Robert Harris , Ian McDonnell
- 2009, 4th edition, 356 Seiten, mit farbigen Abbildungen, Maße: 18,2 x 24,5 cm, Kartoniert (TB), Englisch
- By Johnny Allen, William O'Toole, Robert Harris et al.
- Verlag: Wiley & Sons
- ISBN-10: 0470812524
- ISBN-13: 9780470812525
Sprache:
Englisch
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