Flying Off Course: The Economics of International Airlines
(Sprache: Englisch)
In the years since the first edition of Flying Off Course appeared, the international airline industry has changed dramatically. Deregulation has become widespread and has brought with it new operating practices and management concepts. This revised and...
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In the years since the first edition of Flying Off Course appeared, the international airline industry has changed dramatically. Deregulation has become widespread and has brought with it new operating practices and management concepts. This revised and updated edition reflects these changes. Key aspects of the industry are expertly analyzed including issues such as:
* the factors affecting airline costs
* the problems of pricing
* airline marketing and product planning
* the impact of United States deregulation
* European air transport after 1992
* the crisis in airfreight; and the economics of charters. Flying Off Course provides a fascinating and topical insight into the working of international transport as seen from an economist's viewpoint and will be a key text for those involved in the field.
* the problems of pricing
* airline marketing and product planning
* the impact of United States deregulation
* European air transport after 1992
* the crisis in airfreight; and the economics of charters. Flying Off Course provides a fascinating and topical insight into the working of international transport as seen from an economist's viewpoint and will be a key text for those involved in the field.
Inhaltsverzeichnis zu „Flying Off Course: The Economics of International Airlines “
Introduction 1. Characteristics and trends in airline operations 2. Traditional bilateralism - A highly regulated industry 3. Liberalisation - Open markets and open skies 4. The structure of airline costs 5. Determinants of airline sts 6. The economics of passenger charters 7. Airline marketing - The role of passenger demand 8. Forecasting demand 9. Product planning 10. Pricing policies and fare structures 11. The economics of air freight Appendices Bibliography
Bibliographische Angaben
- Autor: Rigas Doganis
- 2002, 368 Seiten, Maße: 15,7 x 23,3 cm, Kartoniert (TB), Englisch
- Verlag: ROUTLEDGE CHAPMAN & HALL
- ISBN-10: 041521324X
- ISBN-13: 9780415213240
Sprache:
Englisch
Rezension zu „Flying Off Course: The Economics of International Airlines “
'This book is an excellent introduction to many of the issues of relevance to the European airline industry.' - European Access 'Well-organised, clearly written and easily read by those with only a passing interest in civil aviation.' - Michael Westlake, Far Eastern Economic Review
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