Foundations of Marketing
incl. online resources
(Sprache: Englisch)
Offers comprehensive coverage of the essentials of marketing, rooting theory in real marketing practice. This book includes coverage of developments in marketing practice, such as experiential marketing, neuro marketing, multi-channel marketing and buzz...
Leider schon ausverkauft
versandkostenfrei
Buch
53.50 €
26 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
- Ratenzahlung möglich
Produktdetails
Produktinformationen zu „Foundations of Marketing “
Offers comprehensive coverage of the essentials of marketing, rooting theory in real marketing practice. This book includes coverage of developments in marketing practice, such as experiential marketing, neuro marketing, multi-channel marketing and buzz marketing. It is suitable for students on introductory marketing courses.
Klappentext zu „Foundations of Marketing “
The bestselling Foundations of Marketing by David Jobber and John Fahy is back in a contemporary and engaging third edition. It offers comprehensive coverage of the essentials of marketing in a concise and student-friendly format, firmly rooting theory in real marketing practice. With its wealth of captivating examples, concise 12-chapter structure, and characteristic accessible style, it remains the ideal text for students on introductory marketing courses. What's new:
Coverage of the latest developments in marketing practice, such as experiential marketing, neuro marketing, multi-channel marketing and buzz marketing
Brand new end-of-chapter cases including YouTube, Innocent Drinks, Sony Playstation, Nike and Oasis clothing
New Ethical Debate boxes stimulate student discussions about socially responsible practice
New Technology Focus boxes examine the growing impact of digital technologies on marketing.
Inhaltsverzeichnis zu „Foundations of Marketing “
1. The nature of marketing 2. The global marketing environment
3. Understanding customer behaviour
4. Marketing research and information systems
5. Marketing segmentation, targeting and positioning
6. Brand and product management
7. Services marketing management
8. Pricing strategy
9. Integrated marketing communications part I: Mass communications techniques
10. Integrated marketing communications part II: Direct communications techniques
11. Distribution management
12. Marketing planning and strategy
Autoren-Porträt von David Jobber, John Fahy
David Jobber is Professor of Marketing at the University of Bradford School of Management. John Fahy is Professor of Marketing at the University of Limerick, Ireland.
Bibliographische Angaben
- Autoren: David Jobber , John Fahy
- 2009, 3rd Revised edition (REV), XXV, 363 Seiten, Maße: 19,8 x 26,7 cm, Kartoniert (TB), Englisch
- Verlag: McGraw-Hill Higher Education
- ISBN-10: 0077125606
- ISBN-13: 9780077125608
Sprache:
Englisch
Kommentar zu "Foundations of Marketing"
0 Gebrauchte Artikel zu „Foundations of Marketing“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Foundations of Marketing".
Kommentar verfassen