Foundations of Strategy
(Sprache: Englisch)
Foundations of Strategy is a new concise text aimed at both undergraduate students and Masters students. With the needs of these students in mind, Robert Grant and Judith Jordan write in an accessible style, with a clear, comprehensive approach and sound...
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Klappentext zu „Foundations of Strategy “
Foundations of Strategy is a new concise text aimed at both undergraduate students and Masters students. With the needs of these students in mind, Robert Grant and Judith Jordan write in an accessible style, with a clear, comprehensive approach and sound theoretical depth.Extensive teaching materials such as Case Teaching notes, an Instructor's Manual, Test Bank and PPT slides are available on an accompanying website - www.foundationsofstrategy.com
The website also features extra, longer cases written by Robert Grant and access to a simulation for use in teaching.Students have access to the entire text as an e-book with embedded video clips for each case study, and self test questions to check understanding.
Inhaltsverzeichnis zu „Foundations of Strategy “
Chapter Headings and Opening/Closing Cases) 1. The Concept of StrategyLady Gaga, James Dyson, Alex Ferguson / The King of Shaves 2. Industry Analysis
Mobile Phone Industry / Fitness First 3. Resources and Capabilities
Hyundai Motor Co. / Harley-Davidson
4. The Nature and Sources of Competitive Advantage
Singapore Airlines / Starbucks 5. Business Strategies in Different Industry and Sectoral Contexts
Evolution of PCs / WWF 6. Technology-based Industries and the Management of Innovation
eBook readers / Nespresso 7. Corporate Strategy
Tesco Bank / Diversification at Disney
8. Global Strategies and the Multinational Corporation
IKEA / Sharp (LCDs)
9. Realizing Strategy
BP and the Deepwater Horizon Oil Spill / Cisco
10. Contemporary Issues in Strategic Management
Bibliographische Angaben
- Autoren: Robert M. Grant , Judith Jordan
- 2012, 1. Auflage., 524 Seiten, Maße: 19,2 x 25,2 cm, Kartoniert (TB), Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0470971274
- ISBN-13: 9780470971277
Sprache:
Englisch
Rezension zu „Foundations of Strategy “
"The material is clearly written, based strongly on sound economic principles and not over-elaborated. It is precise, concise, clear and well laid out." -- Malcolm Brady, DCU Ireland"This student-centred text is comprehensive, explains concepts without losing depth and features good, relevant examples." -- Lindsay Muir, Liverpool John Moores University
"Compared to other concise texts on Strategy, this text goes into more depth on important areas, explains economic underpinnings more clearly and also highlights common problems in applying models." -- Sheena Davies, University of Portsmouth
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