From Categories to Categorization
Studies in Sociology, Organizations and Strategy at the Crossroads
(Sprache: Englisch)
This volume brings together some of the world's leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity...
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This volume brings together some of the world's leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities.
Bibliographische Angaben
- Autor: Rodolphe Durand
- 416 Seiten, Maße: 15,9 x 23,6 cm, Gebunden, Englisch
- Verlag: Emerald Publishing Limited
- ISBN-10: 1787142396
- ISBN-13: 9781787142398
- Erscheinungsdatum: 28.03.2017
Sprache:
Englisch
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