From Customer Retention to a Holistic Stakeholder Management System

- The Emerging Market of Stakeholder Management
- The Beginnings of TRI*M - a Personal Account
- The Food Industry: Using TRI*M for Product Improvement
- How Can Market Research Findings Lead to Lasting Improvements Within a Company?
- The TRI*M Principle-Appling It in the Public Sector
- Stakeholder Based Measuring and Management of CSR and Its Impact on Corporate Reputation
- Developing the Customer Experience Programme at UNITE
- TRI*M: Messe München (Munich Trade Fair)
- A Short History of Customer Retention. The TRI*M Benchmarking Database as an Experience Database
- How to Obtain the Voice of the Customer
- Firsthand Report of the Commerzbank on the Use of the TRI*M System for the Employee Survey
- Monitoring of Transformation Processes Using the TRI*M Method
- Customer and Brand Loyality Research
- How Does Customer Retention Work?
- Implementing the TRI*M Approach as a Stakeholder Management System for Russia's Largest Telecom Provider
- A Framework for Social Development Assessmentt
- The Food Industry: Using TRI*M for Product Improvement
- How Can Market Research Findings Lead to Lasting Improvements Within a Company?
- The TRI*M Principle-Appling It in the Public Sector
- Stakeholder Based Measuring and Management of CSR and Its Impact on Corporate Reputation
- Developing the Customer Experience Programme at UNITE
- TRI*M: Messe München (Munich Trade Fair)
- A Short History of Customer Retention. The TRI*M Benchmarking Database as an Experience Database
- How to Obtain the Voice of the Customer
- Firsthand Report of the Commerzbank on the Use of the TRI*M System for the Employee Survey
- Monitoring of Transformation Processes Using the TRI*M Method
- Customer and Brand Loyality Research
- How Does Customer Retention Work?
- Implementing the TRI*M Approach as a Stakeholder Management

Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses. What's more, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to implementation of actions derived from result analysis.