From Idea to Profit
How to Market Innovative Products and Services. The Patent Office
(Sprache: Englisch)
Designed to help innovators capture the full value of their creativity, From Ideas to Profit combines the experience of innovative companies with the expertise of academics and advisors, bringing together current thinking and practice in innovation,...
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Designed to help innovators capture the full value of their creativity, From Ideas to Profit combines the experience of innovative companies with the expertise of academics and advisors, bringing together current thinking and practice in innovation, strategy, marketing, design, intellectual property and finance.
Klappentext zu „From Idea to Profit “
The literature of innovation is full of calls to become more creative and inspiring: but it has less to say on the reality of turning theory into practice and ideas into profit. Real breakthroughs depend on finding profitable applications for new ideas. The beneficiaries of countless innovations are often not the original inventors, but those who are better able to exploit potential.This book is designed to help innovators capture the full value of their creativity. It combines the experience of innovative companies with the expertise of academics and advisors, bringing together the best of current thinking and practice in innovation, strategy, marketing, design, intellectual property and finance.
Autoren-Porträt von Adam Jolly
Jolly, AdamAdam Jolly is a business writer and editor specialising in the management of growth, innovation, technology and business risk. He has produced titles for many leading business organisations and his work appears regularly in the national press. He is consultant editor on a number of Kogan Page titles including The Handbook of European Intellectual Property Management; Clean Tech Clean Profits and The Innovation Handbook.
Bibliographische Angaben
- Autor: Adam Jolly
- 2005, 176 Seiten, mit Abbildungen, Maße: 15,3 x 23,4 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 0749442190
- ISBN-13: 9780749442194
Sprache:
Englisch
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