Fundamentals of Global Strategy
(Sprache: Englisch)
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many - from pharmaceuticals to aircraft to computers - have...
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The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many - from pharmaceuticals to aircraft to computers - have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent. The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many - from pharmaceuticals to aircraft to computers - have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.
Bibliographische Angaben
- Autor: Cornelis A. De Kluyver
- 2010, Maße: 0,2 cm, Kartoniert (TB), Englisch
- Verlag: Business Expert Press
- ISBN-10: 1606490729
- ISBN-13: 9781606490723
Sprache:
Englisch
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