Fundamentals of Selling
(Sprache: Englisch)
Combined with up-to-date content and ethical focus, this title teaches sales the way a mentor would: with a strong, practical focus that puts the customer first. It provides numerous examples of what should be in each step; and show how the steps within the selling process interact with one another.
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Klappentext zu „Fundamentals of Selling “
Combined with up-to-date content and ethical focus, this title teaches sales the way a mentor would: with a strong, practical focus that puts the customer first. It provides numerous examples of what should be in each step; and show how the steps within the selling process interact with one another.
Inhaltsverzeichnis zu „Fundamentals of Selling “
Part 1: Selling as a Profession Chapter 1: The Life, Times, and Career of the Professional Salesperson Chapter 2: Relationship Marketing: Where Personal Selling Fits Chapter 3: Ethics First... Then Customer Relationships Part 2: Preparation for Relationship Selling Chapter 4: The Psychology of Selling: Why People Buy Chapter 5: Communication for Relationship Building: It's Not All Talk Chapter 6: Sales Knowledge: Customers, Products, Technologies Part 3: The Relationship Selling Process Chapter 7: Prospecting - The Lifeblood of Selling Chapter 8: Planning the Sales Call Is a Must Chapter 9: Carefully Select Which Sales Presentation Method to Use Chapter 10: Begin Your Presentation Strategically Chapter 11: Elements of a Great Sales Presentation Chapter 12: Welcome Your Prospect's Objections Chapter 13: Closing Begins the Relationship Chapter 14: Service and Follow-Up for Customer Retention Part 4: Managing Yourself, Your Career, and Others Chapter 15: Time, Territory, and Self-Management: Keys to Success Chapter 16: Planning, Staffing, and Training Successful Salespeople Chapter 17: Motivation, Compensation, Leadership, and Evaluation of Salespeople Appendix A: Sales Call Role-Plays Appendix B: Personal Selling Experiential Exercises Appendix C: Comprehensive Sales Cases Appendix D: Selling Globally
Bibliographische Angaben
- Autor: Charles M. Futrell
- 13 Rev ed, 704 Seiten, Maße: 20,3 x 25,3 cm, Kartoniert (TB), Englisch
- Verlag: McGraw-Hill Education - Europe
- ISBN-10: 1259060551
- ISBN-13: 9781259060557
- Erscheinungsdatum: 01.03.2013
Sprache:
Englisch
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