Future, Inc.
(Sprache: Englisch)
Foreword by Joseph Coates
In the next 50 years, new technologies, shifting global economics, and many other factors will present innumerable changes for business and society to navigate. Starting now, leaders need to be more flexible, responsive, and...
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Foreword by Joseph Coates
In the next 50 years, new technologies, shifting global economics, and many other factors will present innumerable changes for business and society to navigate. Starting now, leaders need to be more flexible, responsive, and decisive than ever before. Unfortunately, most people are not trained in the type of critical thinking required to anticipate what lies ahead. This groundbreaking book will change that.
Futuring is not a matter of tea leaves and crystal balls -- it is a rigorous science based on time-tested analytical methods. Future, Inc. translates the proven techniques of professional futurists into accessible language and shows how to:
identify what is and what isn't changing at a given time, and how even small changes will affect whole businesses
use forecasting -- not ""predictions"" -- to pinpoint tomorrow's realities by looking at today's trends
employ scenarios to test the validity of potential strategies
The author illustrates his advice with examples of companies whose foresight has given them an unparalleled advantage and identifies significant trends that will impact businesses in the future. Companies can't afford to be caught unaware. In order to survive and succeed, they need to look ahead. Future, Inc. provides the tools to bring the future into focus.
Inhaltsverzeichnis zu „Future, Inc. “
"Foreword / v
Acknowledgments / vii
introduction: Today's Chaos; Tomorrow's Opportunity / 1
Part 1: Tools and Techniques / 11
1 Futurism: The Antidote to Chaos / 13
2 Systems Thinking: A Superhighway to Change / 23
3 Analyzing Trends: Real Change vs. Media Hype / 47
4 Into the Future: Making Judgments; Evaluating Forecasts / 75
5 Strategic Implications: What the Future Means to You / 86
6 Scenario Generation: Drawing a Picture of the Future / 103
7 Communicating the Future -- Even to the Skeptical / 124
Part 2: Drivers of the Future / 135
8 Aging: Preparing for a New Grey World / 137
9 Information Technology: Falling in Price, Increasing in Power / 155
10 Health Care: New Gadgets vs. Following Doctors' Orders / 168
11 Biotechnology: Scratching the Surface of the Secrets of Life / 184
12 Energy: Getting More out of Less / 197
13 Nanotechnologies: Smaller Is Better / 210
14 Media and Communications: Six Billion Channels for Six Billion People / 220
15 Ecology and Sustainability: Growth Can Be Good / 234
Epilogue: Where Do We Go from Here? / 248
Notes / 251
Index / 256"
Bibliographische Angaben
- Autor: Eric Garland
- 2007, Englisch
- Verlag: McGraw-Hill Professional
- ISBN-10: 0814408974
- ISBN-13: 9780814408971
Sprache:
Englisch
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