Gaining and Sustaining Competitive Advantage
(Sprache: Englisch)
4th international edition. Shows how concepts can be applied in the real business world.
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4th international edition. Shows how concepts can be applied in the real business world.
Inhaltsverzeichnis zu „Gaining and Sustaining Competitive Advantage “
PART I: The Logic of Strategic Analysis Chapter 1. Introduction: What Is Strategy? Chapter 2. Firm Performance and Competitive Advantage Chapter 3. Evaluating Environmental Threats Chapter 4. Evaluating Environmental Opportunities Chapter 5. Evaluating Firm Strengths and Weaknesses: The Resource-Based View PART II: Business Strategies Chapter 6. Cost Leadership Chapter 7. Product Differentiation Chapter 8. Flexibility: Real Options Analysis Under Risk and Uncertainty Chapter 9. Tacit Collusion: Cooperation to Reduce Competition PART III: Corporate Strategies Chapter 10. Vertical Integration Strategies Chapter 11. Diversification Strategies Chapter 12. Implementing Corporate Diversification Chapter 13. Strategic Alliances Chapter 14. Merger and Acquisition Strategies Chapter 15. International Strategies
Bibliographische Angaben
- Autor: Jay B. Barney
- 2010, 4. Auflage, XV, 495 Seiten, mit Schwarz-Weiß-Abbildungen, Maße: 19 x 23 cm, Kartoniert (TB), Englisch
- Verlag: Prentice Hall
- ISBN-10: 0132479060
- ISBN-13: 9780132479066
Sprache:
Englisch
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