Gender, Branding, and the Modern Music Industry: The Social Construction of Female Popular Music Stars

Acknowledgments List of Figures Preface Cast of Characters Interviewed for this Book 1. Critical Frameworks for Considering Female Pop Star Branding 2. Female Popular Music Stars as Brands 2. The Modern Music Industry 4. The Lifecycle of Female Popular Music Stars: The Good Girl and The Temptress 5. Beyond The Good Girl and The Temptress: The Lifecycle Model and Later-Stage Female Popular Music Stars 6. Theoretical Foundations for Lifecycle of The Female Popular Music Star References Index

Dr Kristin J. Lieb is an assistant professor of marketing communication at Emerson College. She writes about branding in various industries, and has worked as a freelance writer for Billboard and Rolling Stone, a researcher for Harvard Business School, and a marketing and business development executive for several music-related companies.

Gender, Branding, and The Modern Music Industry is the first text to demonstrate the impact of branding and packaging on the career trajectories and possibilities for female pop artists. I can't wait to bring Kristin Lieb's industry experience, insider access, lucid analysis and well-chosen examples into my classes on gender and popular music. - Norma Coates, Music and Information & Media Studies, University of Western Ontario Kristin Lieb's new book Gender, Branding, and the Modern Music Industry is a groundbreaking analysis of the music industry and the challenges female artists confront in developing career longevity. Lieb masterfully describes the inner workings of the modern music industry and expertly weaves together social science and business marketing, providing important information that will engross music fans, academics and business marketers alike. Gender, Branding, and the Modern Music Industry is a 'must-read' for anybody interested in the entertainment industry. More broadly, those responsible for brand building will gain immensely useful new insights about the development of high-value, sustainable brands while also learning a cautionary tale about the impact social stereotypes have on the development of female celebrities in the music industry. This book shows why Kristin Lieb has emerged as a leading scholar in brand building and the entertainment industry. - John A. Davis, Marketing, University of Oregon Gender, Branding, and the Modern Music Industry offers timely, relevant means for students to engage issues of gender, sexualization, exploitation and more. Lieb successfully juxtaposes lyrics and imagery with theoretical concepts from branding, mass communications and sociology, all while tracing the life cycle of female pop stars. Replete with good girls, temptresses, and whores, this book will resonate with students. - Carol M. Liebler, Communication, S.I. Newhouse School of Public Communications, Syracuse University Back in the 1960s,