Gentlemen of Bacongo

The arrival of the French and Belgians to the Congo, at
the beginning of the 20th Century, brought along the myth
of Parisian elegance among the Congolese youth working
for the colonialists. In 1922, G.A. Matsoua was the first?ever
Congolese to return from Paris fully clad as an authentic French
gentleman, which caused great uproar and much admiration
amongst his fellow countrymen. He was the first Grand Sapeur.
? The Sapeurs today belong to ?Le SAPE? (Société des
Ambianceurs et des Personnes Élégantes) - one of the world?s
most exclusive clubs. Members have their own code of honour,
codes of professional conduct and strict notions of morality. It is
a world within a world within a city.
? Respected and admired in their communities, today?s sapeurs
see themselves as artists. Each one has his own repertoire of
gestures that distinguishes him from the others. They are also
after their own great dream: to travel to Paris and to return to
Bacongo as lords of elegance.
? Designer brands of suits and accessories are of the utmost
importance to Sapeurs - Pierre Cardin, Roberto Cavalli, Dior,
Fendi, Gaultier, Gucci, Issey Miyake, Prada, Yves Saint Laurent,
Versace, Yohji Yamamoto ? are their patron saints. Unlike some
US hip-hop gangs who are dressed in similar fine threads, there
is no bloodshed here ? here your clothes do all the fighting for
you, otherwise you are not fit to be called a Sapeur.