Ginsburg, S: Designing the iPhone User Experience

Preface xv We'd Like to Hear from You xxvii Acknowledgments xxix About the Author xxxi Part One: iPhone Application and Device Overview 1 Chapter 1: iPhone Application Overview 3 Utility Apps 4 Productivity Apps 7 Immersive Applications 12 Summary 17 Chapter 2: iPhone Device Overview 19 Reviewing the iPhone and iPod Touch's Features 20 Multi-Touch Display 21 Light, Proximity, and Motion Sensors 27 Location and Compass Information 29 Bluetooth 30 Still and Video Cameras 31 Microphone and Speaker 33 Summary 35 Part Two: Defining Your iPhone App 37 Chapter 3: Introduction to User Research 39 Common User Research Questions 40 Shadowing and User Interviews 43 Documenting User Interviews 47 Diary Studies 49 Choosing a Research Method 53 Planning Your Research 54 Recruiting 60 Facilitating Interviews 63 Related Research Activities 67 Summary 67 Chapter 4: Analyzing User Research 69 Share the Wealth 70 Analyze Notes 71 Document Implications and Ideas 74 Report Findings 75 Create Design Tools 79 Revise the Product Definition Statement 86 Summary 86 Case Study 1: Windspire 88 Case Study 2: Aardvark Mobile 90 Chapter 5: Evaluating the Competition 93 Benefits 94 Apps to Include 95 Methods 95 Choosing a Method 105 Impact on the Product Definition Statement 106 Summary 107 Part Three: Developing Your App Concept .109 Chapter 6: Exploring App Concepts 111 Creating a Design-Friendly Environment 112 Effective Brainstorming 113 Sketching Your Concepts 117 Common Questions 128 Summary 129 Case Study 3: Foodspotting 130 Case Study 4: Not For Tourists 132 Case Study 5: MUSE 134 Chapter 7: Prototyping App Concepts 137 Why Prototype? 138 Common Questions 139 Prototyping Approaches 142 Summary 157 Case Study 6: Prototyping at Dan4, Inc 158 Case Study 7: What's Shakin' 160 Chapter 8: Usability-Testing App Concepts 163 What Is Usability Testing? 164 Why Usability Testing? 164 Role of Context 166 Usability-Testing Methods 167 Usability-Testing Timeline 169 Planning Usability Tests 169

Suzanne Ginsburg is a user experience consultant based in San Francisco, California. She helps companies conceptualize and design software. She works with many different kinds of organizations, from established technology companies to small iPhone startups. One of her favorite aspects of user experience design is exploratory user research which helps uncovers users' unmet needs and inspires innovation. She has conducted exploratory research for online communities, home networking software, and several iPhone apps. Sketching and prototyping also play a big role in her design process. Suzanne is constantly exploring new approaches and evolving her prototyping tool kit. Suzanne is most passionate about products that connect people, such as messaging and social media. These projects often involve cross-platform design which looks at the user experience across the web, desktop and iPhone. Suzanne is also interested in the field of augmented environments, particularly software that helps users learn about the people, objects, and places around them. Suzanne is an experienced speaker and writer. She regularly presents at meetups, UX book clubs, and conferences. She also maintains a UX blog, iPhone UX Reviews, where she reviews iPhone apps and provides advice on iPhone app design. Suzanne has a Masters Degree in User Interface Design from UC Berkeley's iSchool and an undergraduate degree in Business Management from Cornell University. You can learn more about Suzanne at Ginsburg Design.