Global Competitive Strategy
(Sprache: Englisch)
Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require new approaches to...
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Klappentext zu „Global Competitive Strategy “
Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require new approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business. Such tools include the 'star analysis' that allows strategy makers to integrate geographic information with market information about the global business environment. Also introduced is the 'global value connection' that shows managers how to account for the gains from trade and the costs of trade. Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this book offers a comprehensive strategic framework for gaining competitive advantage in the global marketplace.
Inhaltsverzeichnis zu „Global Competitive Strategy “
List of figures; List of tables; Preface; Acknowledgements; Introduction: the global challenge; 1. The global mosaic; 2. Global strategic analysis; 3. Global competitive advantage; 4. Global competitive strategy; 5. Global investment strategy: choosing the best mix of transactions and investment; 6. The global business organization; 7. Lenovo: entering global competition; 8. Cemex: making global markets; 9. Dairy farm: regional retail strategy; 10. Danone: organizing for global competition; Conclusion.
Autoren-Porträt von Daniel F. Spulber
Daniel F. Spulber is the Elinor Hobbs Distinguished Professor of International Business and Professor of Management Strategy at the Kellogg School of Management, Northwestern University. He is the founder of Kellogg's International Business & Markets Program.
Bibliographische Angaben
- Autor: Daniel F. Spulber
- 306 Seiten, Maße: 18,3 x 26 cm, Gebunden, Englisch
- Verlag: Cambridge University Press
- ISBN-10: 0521880815
- ISBN-13: 9780521880817
- Erscheinungsdatum: 19.05.2011
Sprache:
Englisch
Rezension zu „Global Competitive Strategy “
'Managers face competitive challenges in the best of times, but globalization raises the level of those challenges exponentially. Using the best from modern research, world-class economist Daniel Spulber unravels these managerial challenges and offers keys to competing successfully in the global market. Throughout the book, he ties real-world problems to rigorous theory with sharp-edged but accessible analysis, lively but always clear prose, and fascinating case studies that range from Chinese computers to Mexican cement to Japanese cars.' J. Mark Ramseyer, Mitsubishi Professor of Japanese Legal Studies, Harvard University
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