Globalizing Ideal Beauty
Women, Advertising, and the Power of Marketing
(Sprache: Englisch)
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge...
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Klappentext zu „Globalizing Ideal Beauty “
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
Inhaltsverzeichnis zu „Globalizing Ideal Beauty “
Introduction From Suffrage to Soap 'Good Looks Supremacy' Selling Prestige and Whiteness Selling Sex and Science J. Walter Thompson's International Expansion and the Ideology of Civilization J. Walter Thompson's International Ads Index
Autoren-Porträt von D. Sutton
DENISE H. SUTTON has worked in higher education in New York City, USA, as a professor and administrator and at the Harlem Children's Zone as Director of Communications.
Bibliographische Angaben
- Autor: D. Sutton
- 2012, 210 Seiten, Maße: 21,6 cm, Kartoniert (TB), Englisch
- Verlag: Springer Palgrave Macmillan
- ISBN-10: 1137021004
- ISBN-13: 9781137021007
Sprache:
Englisch
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