Go Google
20 Ways to Reach More Customers and Build Revenue With Google Business Tools
(Sprache: Englisch)
Google is not only the search engine of choice for millions of users, it is an immensely powerful tool for savvy businesspeople who know how to use its advanced features.Go Googleis a comprehensive guide to everything readers need to know about Google s...
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Google is not only the search engine of choice for millions of users, it is an immensely powerful tool for savvy businesspeople who know how to use its advanced features.Go Googleis a comprehensive guide to everything readers need to know about Google s myriad applications, including Google Apps, Google Docs and Spreadsheets, Google SMS, Google Base, and other services that will help businesses get organized -- and get noticed. Companies will learn how to get their message heard and take their marketing to a new level by: Creating and strengthening their business websites with Google Page Creator, Google Analytics and Google Checkout. Improving communication with clients and co-workers using Google Talk, Google SMS and Google Groups. Marketing themselves to prospective customers using Google AdWords, AdSense and Google directory placement. Improving their visibility by creating business blogs with Blogger. Complete with information on research tools like Google Local, Google News, and Google Alerts, this is the ultimate guide for businesses of every size.
Inhaltsverzeichnis zu „Go Google “
Contents
P A R T I : Getting Ready to Go Google
Chapter 1 Learning from Google: A 21st-Century Model for Success
Chapter 2 Searching and Finding: Getting Started with Google
Chapter 3 Goals for Google-izing Your Business
P A R T I I : Using Google to Search and Be Found
Chapter 4 Improving Google Search Results
Chapter 5 Improving Your Visibility with AdWords
P A R T I I I : Putting Google to Work for You: Google Apps
Chapter 6 Collaborating with Google Apps
Chapter 7 Working with Docs and Spreadsheets
Chapter 8 Working with Google Calendar
Chapter 9 Gmail for Your Office
Chapter 10 Google Talk
Chapter 11 Publishing With Google Page Creator
Chapter 12 Boosting Your Bottom Line with AdSense
P A R T I V : Communications and Sales Tools
Chapter 13 Blogging to Improve Marketing and Customer Relations
Chapter 14 Gathering Business Data: News, Gadgets, and More
Chapter 15 Buying and Selling on Google Base
Chapter 16 Improving Catalog Sales
Chapter 17 Improving WebSite Performance with Google Analytics
Chapter 18 Organizing Your Business Files
Chapter 19 Organizing Your Images with Picasa
Chapter 20 Moving Forward: Google Apps Premium, Pack, and More
Appendix A
Appendix B
Appendix C
Index
Bibliographische Angaben
- Autor: Greg Holden
- 2008, VI, 337 Seiten, mit zahlreichen Abbildungen, Maße: 9,3 cm, Kartoniert (TB), Englisch
- Verlag: Amacom
- ISBN-10: 0814480594
- ISBN-13: 9780814480595
Sprache:
Englisch
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