Google Speaks: Secrets of the Worlds Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page
(Sprache: Englisch)
Praise for Google Speaks"It's not hard to see that Google is a phenomenal company....At Geico, we pay these guys a whole lot of money for this and that key word."-Warren Buffett"Google rocks. It raised my perceived IQ by about 20 points."-Wes Boyd,...
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Produktinformationen zu „Google Speaks: Secrets of the Worlds Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page “
Praise for Google Speaks
"It's not hard to see that Google is a phenomenal company....At Geico, we pay these guys a whole lot of money for this and that key word."
-Warren Buffett
"Google rocks. It raised my perceived IQ by about 20 points."
-Wes Boyd, President of Moveon.Org
"Google is my rapid response research assistant. It's the Swiss Army knife of information retrieval."
-Lloyd Grove, columnist, Portfolio.com
"Who's afraid of Google? Everyone."
-Wired magazine
"Writers of the past had absinthe, whiskey or heroin. I have Google."
-Michael Chabon, author of The Amazing Adventures of Kavalier and Clay
An up-close look at the people and philosophies behind one of the most important new companies of our time
Google Speaks is an engaging and informative look at one of the most important companies of the twenty-first century. It reveals the amazing story behind Google, a company that in less than 15 years has become a global household name and, in the process, created a new model for corporate responsibility and employee relations. Lowe explores the values that drive Google's founders and discusses how they have created a culture that fosters creativity and fun, while at the same time, keeping Google at the forefront of technology through large, relentless R&D investments and imaginative partnerships with organizations such as NASA. This book also addresses controversies surrounding Google, such as copyright infringement, antitrust concerns, and personal privacy.
Janet Lowe (Santa Fe, NM) is the author of numerous books, including the second editions of Warren Buffett Speaks and Jack Welch Speaks. Her articles have appeared in more than 100 publications, including Newsweek, the Los Angeles Times, and the Dallas Morning News.
Google Speaks is an engaging and informative look at one of the most important companies of the twenty-first century. It reveals the amazing story behind Google, a company that in less than 15 years has become a global household name and, in the process, created a new model for corporate responsibility and employee relations. Lowe explores the values that drive Google's founders and discusses how they have created a culture that fosters creativity and fun, while at the same time, keeping Google at the forefront of technology through large, relentless R&D investments and imaginative partnerships with organizations such as NASA. This book also addresses controversies surrounding Google, such as copyright infringement, antitrust concerns, and personal privacy.
Janet Lowe (Santa Fe, NM) is the author of numerous books, including the second editions of Warren Buffett Speaks and Jack Welch Speaks. Her articles have appeared in more than 100 publications, including Newsweek, the Los Angeles Times, and the Dallas Morning News.
Inhaltsverzeichnis zu „Google Speaks: Secrets of the Worlds Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page “
AcknowledgmentsIntroduction
The Google Guys
Sergey Brin
Russian Roots
American Passage
Educating Sergey
The Road to Stanford
Boy Genius to Adult Genius
Wedding on a Caribbean Sand Bar
23andMe
Flying High
Larry Page
Cradled in a Computer Culture
Nikola Tesla, Page's Hero
Tesla's Story
The Tesla Car
Motivated by Montessori
The Leadership Program
The Solar Racer
Go West, Larry
Lego-centricity
Mensa Boy
Larry Gets Married
The X-Prize
No More Laundry
The Power of Partnership
Forging the Stanford Connection
A Creative Environment
A Poignant History
An Academic or an Entrepreneur
A Grim Goodbye
Networking at its Best
Burning Man
Adult Supervision
The Collective Wisdom of Silicon Valley
He's Been the Rock; They've Been the Rockets
A Man of Influence
Climbing a Different Kind of Mountain
In the Beginning
The Ultimate Search Engine
Not Inventing, but Improving Upon
Look Around You for Inspiration
How Search Works
Platform Power
Open Platform
Google by Any Other Name
A Blessed Blunder
From Noun to Verb
Playing with the Name
The Google Logo
The Google Doodle
Google Zeitgeist
A Company Is Born
Yahoo Drew the Map
The Requisite Garage
The Venture Capitalists
The Elusive Business Plan
Investing in Wild Ideas
Good Ideas Put to Good Use
Dealing with Dark Matter.
Aversion to Advertising
Advertising that Delivers Results
Two Ways to Advertise - AdWords and AdSense
Extending the Google Reach
The Science of Advertising
Google Didn't Advertise Itself - At First
Birth of the Google Economy
Going Public
We're Different
The Dutch Auction
Buffett on Google
Berkshire Hathaway's Share Structure vs. Google's
The Playboy Interview
Ten Years Later
The Vision
Make it Useful
The Many Ways to Google
Make It Big
We Serve the World
Make it Fun
Google Users Hearken to the Call
Don't Do Evil
How Google Defines Evil
The Motto Loses Some Shine
Can Free Speech Go Too Far
Make It Free
Google Culture
New Management
... mehr
Style
Ten Things Google Has Found to Be True
Riding the Long Tail
10 Percent, 20 Percent Projects
Perpetual Beta
Fabled Workplace
An Alternate Point of View
Googleplex
Google in Ireland
Top Ten Reasons to Work at Google
The Battle for Brainpower
Guarding the Secrets
Google Grows Up
Conflicts and Controversy
Click Fraud
Avoiding - or not avoiding - Pornography
Privacy Issue
Advertising Products
Gmail
Street View
Can They Snoop - And Will They Tell
Hello, Human Rights
The Great Chinese Firewall
Principles of Freedom
Copyright Infringement
The Author's Revolt
Grand Ambitions
The Snippet Defense
Whose Property is it Anyway
All About Advertising
The Game Changing Settlement
Lawsuits Everywhere
Google Gets an Airplane
Google Gets a Satellite
Good Citizen Google
Google.Org--The Philanthropic Part
Google and the Environment
Renewable Energy Less than Coal
Geothermal Power
Energy from the Sea
Energy Efficient Googleplex
Google's Future
Artificial Intelligence
Onward to Web 3.0
Cloud Computing
YouTube
The Google Phone
White Spaces
The Dominant Power in the Industry
Google, Microsoft and the Internet Civil War
The Battle of Yahoo
Gates on Google
Conclusion
Lessons from Larry and Sergey
The Traits of Those who Change the World
Timeline
Glossary
Notes
Permissions
Ten Things Google Has Found to Be True
Riding the Long Tail
10 Percent, 20 Percent Projects
Perpetual Beta
Fabled Workplace
An Alternate Point of View
Googleplex
Google in Ireland
Top Ten Reasons to Work at Google
The Battle for Brainpower
Guarding the Secrets
Google Grows Up
Conflicts and Controversy
Click Fraud
Avoiding - or not avoiding - Pornography
Privacy Issue
Advertising Products
Gmail
Street View
Can They Snoop - And Will They Tell
Hello, Human Rights
The Great Chinese Firewall
Principles of Freedom
Copyright Infringement
The Author's Revolt
Grand Ambitions
The Snippet Defense
Whose Property is it Anyway
All About Advertising
The Game Changing Settlement
Lawsuits Everywhere
Google Gets an Airplane
Google Gets a Satellite
Good Citizen Google
Google.Org--The Philanthropic Part
Google and the Environment
Renewable Energy Less than Coal
Geothermal Power
Energy from the Sea
Energy Efficient Googleplex
Google's Future
Artificial Intelligence
Onward to Web 3.0
Cloud Computing
YouTube
The Google Phone
White Spaces
The Dominant Power in the Industry
Google, Microsoft and the Internet Civil War
The Battle of Yahoo
Gates on Google
Conclusion
Lessons from Larry and Sergey
The Traits of Those who Change the World
Timeline
Glossary
Notes
Permissions
... weniger
Autoren-Porträt von Janet Lowe
Janet Lowe is the author of the bestselling Warren Buffett Speaks, Jack Welch Speaks, and Bill Gates Speaks, all from Wiley. Her articles have appeared in such publications as Newsweek, the Christian Science Monitor, the Los Angeles Times, and the San Francisco Chronicle.
Bibliographische Angaben
- Autor: Janet Lowe
- 2009, 315 Seiten, Maße: 13,2 x 17,8 cm, Gebunden, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 047039854X
- ISBN-13: 9780470398548
Sprache:
Englisch
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