Guerrilla Advertising
More Unconventional Brand Communication
(Sprache: Englisch)
A collection of unconventional brand communication used today by companies across the spectrum.
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A collection of unconventional brand communication used today by companies across the spectrum.
Klappentext zu „Guerrilla Advertising “
Die Werbung verändert sich rasant. Die traditionellen Kanäle erreichen die Zielgruppen oft nicht mehr. Dieses Buch zeigt die vielfältigen Taktiken, die heute eingesetzt werden, um sich selbst, die eigenen Ideen und Produkte zu promoten.Über 60 internationale Kampagnen werden vorgestellt: Stunts, Street Propaganda, Sneaky Manöver, Site-spezifische und Multi-fronted Attacks.
Inhaltsverzeichnis zu „Guerrilla Advertising “
Street Propaganda Big Bush (Singapore)/Bike Clock (Philippines)/Cuttin' Up (USA, Altanta)/Donkey Kong Scaffold (Germany)/Drooling Dog (Germany)/Give Barcelona A Roof (Spain)/Glide Pig (USA, New York)/Global Downturn (UK)/Guerrilla Advertising Japanese edition (Japan)/Liverpool Wall (UK)/Noisy World (UK, Italy, Germany, Belgium)/Shade (India)/Summer Madness (Australia)/Swimmer / Photo Booth (UK, London)/The Clocks (France)/The Grand Tour (UK, London)/Toilet Paper Roll (Germany)/Trillion Dollar Billboard (Zimbabwe/South Africa)/True Evidence Of War (Sweden) Sneaky Manoeuvres AC/DC Rocks The Office (USA)/Date Rape Umbrella (UK)/Heathrow The Book (UK)/Ketchup (New Zealand)/Nothing (Ireland)/Somers Town (UK)/Sun Kills (Switzerland)/Landmine Stickers (Germany)/Whopper Sacrifice (USA)/Lump (Dubai) Stunts Anti Car Airport Coach (Sweden)/Cratefan (South Africa)/Earth Hour (Australia)/Illiterit (China)/Impossible Goalkeeper (Germany)/Impossible Huddle (Germany)/Man Trapped In Pint Glass (UK)/Oasis Dig Out Your Soul - In The Streets (USA, New York)/Oliver Kahn Bridge (Germany)/Soap (New Zealand)/The Fun Theory x2: Piano Staircase & The World's Deepest Bin (Sweden)/Up Up and Away! (UK)/Woman In A Suitcase (Germany) Site Specific Media Blood Traces (Italy)/Check Them (Macedonia)/Football Fresco (Germany)/Have Any Books Lying Around? (USA, South Carolina)/Hendrick's Gin (UK)/Lego Digital Box (Germany)/Lungs (UK)/Nokia's Regent Street Christmas Lights (UK, London)/Park Bench (UK)/RSPCA Roasting Tin (UK)/StreetMuseum (UK, London)/Take The Night Bus (Netherlands)/VW Shadow Poster (Germany)/What Do We Have To Do To Get Your Attention (USA, San Francisco)/Wrong Working Environment (Germany) Multi-fronted Attack Dance (UK, London)/Simpsonize Me (USA)/Let's Colour (UK)
Autoren-Porträt von Gavin Lucas
Gavin Lucas lives in London and is Senior Writer at the leading communication arts journal and blog Creative Review. He is the author of Guerrilla Advertising (2006) and Badge Button Pin (2007), both published by Laurence King, and has contributed features and reviews to magazines including Wonderland, Plastique and Le Cool.
Bibliographische Angaben
- Autor: Gavin Lucas
- 2011, 192 Seiten, Maße: 23,1 x 30,2 cm, Kartoniert (TB), Englisch
- Verlag: Laurence King Publishing
- ISBN-10: 1856697479
- ISBN-13: 9781856697477
Sprache:
Englisch
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