Guerrilla Marketing For Dummies
(Sprache: Englisch)
Guerrilla Marketing For Dummies provides organisations with cutting edge solutions that achieve maximum results from minimal resources. It uses equal parts hard work & imagination to show readers how they can cut through the constant marketing and public...
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Guerrilla Marketing For Dummies provides organisations with cutting edge solutions that achieve maximum results from minimal resources. It uses equal parts hard work & imagination to show readers how they can cut through the constant marketing and public relation s clamour that surrounds us all, to get the consumer s attention.
Klappentext zu „Guerrilla Marketing For Dummies “
Enter the guerrilla jungle and emerge with the lion's share of the sales!Want to reach consumers in innovative ways? This savvy, hands-on guide arms you with guerrilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you'll create a cost-effective game plan for getting your customers' attention!Understand guerrilla marketing - what it is, who does it and why, and how it can take your brand to new heightsThink like a guerrilla - brainstorm, collaborate, and refine ideas for an exciting, nontraditional marketing program
Take your message to the streets - build a winning team, execute publicity stunts, and create unforgettable events
Capitalize on the hottest trends - use buzz, viral, grassroots, and experiential marketing
Build a powerful online presence - develop a Web site, use search engine optimization, buy banner ads, create blogs, and utilize social networking
Spread the word - leverage existing contacts, pitch to the press, and work with publicistsOpen the book and find:The pros and cons of guerrilla methods
Must-have elements of a cohesive campaign
Ways to cut through constant marketing clutter
How to write a great press release
Opportunities for partnerships and tie-ins
Ten practically perfect campaigns
Budget-friendly ways to go guerrilla
When and how to hire the pros
Inhaltsverzeichnis zu „Guerrilla Marketing For Dummies “
ForewordPart I: It's a Jungle out There -- Be a Guerrilla
Chapter 1: Entering the Jungle: An Introduction to Guerrilla Marketing
Chapter 2: Scoping Out Your Options
Chapter 3: Guerrillas Plan, Too: Developing Your Marketing Plan
Chapter 4: Thinking Like a Guerrilla
Chapter 5: Bringing in the Big Guns: Guerrilla Marketing Firms
Part II: Marketing at Street Level
Chapter 6: Hitting the Street with Street Teams
Chapter 7: The Spectacular! Publicity Stunts
Chapter 8: Events and Experiences
Part III: Opportunities All around You: Nontraditional Media
Chapter 9: Out in the Fresh Air
Chapter 10: Going Indoors
Chapter 11: Using and Innovating New Media
Part IV: Driving It Home: From the Street to Your Site
Chapter 12: Different Methods to Online Madness
Chapter 13: Creating Your Online Presence
Chapter 14: Getting Social
Part V: If a Tree Falls in the Woods . . .The Power of the Press
Chapter 15: Identifying Your Outlets
Chapter 16: Becoming a One-Person Public Relations Outfit
Chapter 17: Hiring Publicists and Public Relations Peeps
Part VI: You Scratch My Back
Chapter 18: Meeting of the Minds
Chapter 19: Cross-Promotional Partnerships
Chapter 20: Giving Back: Adding a Cause-Related Tie-In
Part VII: The Part of Tens
Chapter 21: Ten Practically Perfect Campaigns
Chapter 22: Ten Reasons We Love Guerrilla Marketing -- And Why You Will, Too!
Chapter 23: Ten Obstacles to Avoid When Going Guerrilla
Index
Autoren-Porträt von Jonathan Margolis, Patrick Garrigan
Jonathan Margolis and Patrick Garrigan bring the expertise that they've developed within the michael alan group, a recognized leader in nontraditional marketing. Holding more than 2,000 events annually, the firm works primarily with entertainment and lifestyle brands, specializing in innovative, street-level initiatives across the country.
Bibliographische Angaben
- Autoren: Jonathan Margolis , Patrick Garrigan
- 2008, 1. Auflage., XXIV, 351 Seiten, mit Schwarz-Weiß-Abbildungen, mit Abbildungen, Maße: 23,5 cm, Kartoniert (TB), Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0470289678
- ISBN-13: 9780470289679
Sprache:
Englisch
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