Harvard Business Review on Corporate Responsibility
(Sprache: Englisch)
What and whom is a business for? This collection of articles gathers the latest thinking on the strategic significance of corporate social responsibility. Readers will develop an understanding of why businesses should continue to give money away even while...
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What and whom is a business for? This collection of articles gathers the latest thinking on the strategic significance of corporate social responsibility. Readers will develop an understanding of why businesses should continue to give money away even while laying off workers, how companies play a leadership role in today's social problems by incorporating the best thinking of governments and nonprofit institutions, and how community needs are actually opportunities to develop ideas and demonstrate business technologies. Readers will see how corporate responsibility can lead to new markets and solutions to long-standing business problems.
Klappentext zu „Harvard Business Review on Corporate Responsibility “
Harvard Business Review on Corporate Responsibility What and whom is a business for? This collection of articles gathers the latest thinking on the strategic significance of corporate social responsibility. Readers will develop an understanding of why businesses should continue to give money away even while laying off workers, how companies play a leadership role in today's social problems by incorporating the best thinking of governments and nonprofit institutions, and how community needs are actually opportunities to develop ideas and demonstrate business technologies. Readers will see how corporate responsibility can lead to new markets and solutions to long-standing business problems.
The Harvard Business Review Paperback Series
The series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established theHarvard Business Reviewas required reading for ambitious businesspeople in organizations around the globe.
Inhaltsverzeichnis zu „Harvard Business Review on Corporate Responsibility “
"Serving the World's Poor, Profitably" by C.K. Prahalad and Allen Hammond; "The Competitive Advantage of Corporate Philanthropy" by Michael E. Porter and Mark R. Kramer; "What's a Business For?" by Charles Handy; "The Virtue Matrix: Calculating the Return on Corporate Responsibility" by Roger L. Martin; "The Path of Kyosei" by Ryuzaburo Kaku; "Can a Corporation Have a Conscience?" by Kenneth E. Goodpaster and John B. Mathews, Jr.; "The New Corporate Philanthropy" by Craig Smith; "From Spare Change to Real Change: The Social Sector as Beta Site for Business Innovation" by Rosabeth Moss Kanter
Autoren-Porträt
C. K. Prahalad ist Professor für Unternehmensstrategien und internationalen Handel an der University of Michigan Business School. Sein Artikel 'Das Ende des Firmen-Imperialismus' gewann 1998 den McKinsey-Preis für den besten Artikel des Jahres im 'Harvard Business Review'.Michael E. Porter ist Professor für Betriebswirtschaft an der Harvard Business School. Er ist Autor der BuchtitelWettbewerbsstrategie. Methoden zur Analyse von Branchen und Konkurrenten, Wettbewerbsvorteile. Spitzenleistungen erreichen und behaupten und Nationale Wettbewerbsvorteile. Erfolgreich konkurrieren auf dem Werltmarkt.
Bibliographische Angaben
- 2003, 231 Seiten, Maße: 14,2 x 21,1 cm, Kartoniert (TB), Englisch
- Mitarbeit: Prahalad, C. K.; Hammond, Allen; Porter, Michael E.
- Verlag: Harvard Business School Press
- ISBN-10: 1591392748
- ISBN-13: 9781591392743
Sprache:
Englisch
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