Hegarty on Advertising
Turning Intelligence into Magic
(Sprache: Englisch)
A look into what lies behind great ideas and brilliant advertising, told by one of the industry's leading players.
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Produktinformationen zu „Hegarty on Advertising “
A look into what lies behind great ideas and brilliant advertising, told by one of the industry's leading players.
Klappentext zu „Hegarty on Advertising “
Here is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. Hegarty on Advertising represents the 21st centurys answer to David Ogilvys bestselling Confessions of an Advertising Man and provides both John Hegartys advice on the elements of advertising, from pitching to the effects of new technology, and the story of his career from his early days at Saatchi and Saatchi to the global force that Bartle, Bogle, Hegarty is today.
Bibliographische Angaben
- Autor: John Hegarty
- 2011, 224 Seiten, mit farbigen Abbildungen, Maße: 17,7 x 3,7 cm, Gebunden, Englisch
- Verlag: Thames & Hudson
- ISBN-10: 0500515565
- ISBN-13: 9780500515563
Sprache:
Englisch
Rezension zu „Hegarty on Advertising “
Anyone interested in learning about advertising throughout the world will enjoy reading this book.
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