Hello, My Name Is Awesome: How to Create Brand Names That Stick
(Sprache: Englisch)
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming...
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Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test-two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples-the good, the bad, and the "so bad she gave them an award." Alexandra Watkins is not afraid to name names.
Inhaltsverzeichnis zu „Hello, My Name Is Awesome: How to Create Brand Names That Stick “
PrefaceIntroduction
1. SMILE-The 5 Qualities of a Super-Sticky Name
2. SCRATCH-The 7 Deadly Sins
3. Domains-Strategies, Secrets, and Silliness
4. Creative Brief-Your Brand Name Road Map
5. Brainstorm-How to Be an Idea Machine
6. Name Review-12 Rules for Building Consensus
7. Name Changes-Pros and Cons
Resources:
The How Awesome Is My Name Self-Assessment Tool
Trademarking
Logos & Identity Design
Service Providers
Acknowledgments
Index
About Eat My Words
About the Author
Ask Alexandra
Autoren-Porträt von Alexandra Watkins
Alexandra Watkins is the founder of Eat My Words, a nationally recognized naming firm featured multiple times in the Wall Street Journal and Inc. Her clients include Disney, Microsoft, Wrigley, Turner networks, and Fujitsu.
Bibliographische Angaben
- Autor: Alexandra Watkins
- 98 Seiten, Maße: 13,9 x 21,6 cm, Kartoniert (TB), Englisch
- Verlag: BERRETT KOEHLER PUBL INC
- ISBN-10: 1626561869
- ISBN-13: 9781626561861
- Erscheinungsdatum: 15.09.2014
Sprache:
Englisch
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