High Impact Marketing That Gets Results

the only place to start. Learn from a guru to become one yourself." Richard Teideman, CEO, London Creative "Ardi Kolah conveys his expert knowledge in this comprehensive, up-beat guide, taking complex themes and breaking them down into clear, coherent segments, each providing relevant examples and practical advice on every aspect of high-impact marketing. This book really 'lets the guru out of the bottle' and is an invaluable resource and essential reading for marketers, business managers or anybody active in the field. " Frank Saez, MD, SMG Insight/YouGov "Ardi Kolah is not only an expert on marketing but he also knows how to make everything even clearer with the use of pictures. What more could one ask for?" Quentin Blake CBE, one of the world's foremost illustrators of the 20th century "This book provides a practical and enjoyable way for non-marketing people to get to grips with marketing. Readers will increase their knowledge and understanding of the subject and, more importantly, learn how to make a difference in day-to-day decisions." Professor Harris Beider, Coventry University "A comprehensive, indispensable, incisive guide to legal touch points for the 21st century marketing professional. Another exceptional 'plain English' offering from the Guru in a Bottle series!" Simon Clothier, General Manager, Aggreko "This book has a way of explaining complex marketing theory in an easy-to-follow and engaging manner. The author has enormous and varied experience himself on which to draw...and he does this with the skill you're accustomed to from his previous work. A must-read for aspiring marketers!" Peter Gandolfi, former Head of Brand Strategy, Nationwide "The strength of this latest book [...] is in its blending of tried and tested marketing models from the academics, with bang-up-to-date examples and anecdotal evidence from seasoned marketing practitioners [...] Kolah makes even the most complicated topics accessible and entertaining. The content is clearly signposted and sensibly organised into 10 comprehensive chapters covering a wide range of marketing topics [...] though it has an ambitiously broad scope, there's enough depth to provide those relatively new to marketing with the confidence and encouragement to get started. Its rich with best practice guides, action plans and templates to get you going [...] At a time where marketing resources are evermore stretched, this guru is cost-effective and possibly the most useful addition to your marketing team this year. Overall, this book is the best of its type that I have read in a long time. (5* review)" B2B Marketing Magazine