Holmqvist, K: Eye Tracking

1. Introduction ; TECHNICAL AND METHODOLOGICAL SKILLS ; 2. Eye-tracking hardware and its properties ; 3. From vague idea to experimental design ; 4. Data recording ; DETECTING EVENTS AND BUILDING REPRESENTATIONS ; 5. Estimating oculomotor events from raw data samples ; 6. Areas of interest ; 7. Attention maps-scientific tools or fancy visualisations? ; 8. Scan paths-theoretical principles and practical application ; 9. Auxiliary data III: Events and representations ; MEASURES ; 10. Movement measures ; 11. Position measures ; 12. Numerosity measures ; 13. Latency and distance measures ; 14. What are eye movement measures and how can they be harnessed?

Kenneth Holmqvist is an associate professor in Cognitive Science at Lund university, where he founded the eye-tracking laboratory in 1995, which later grew into the large Humanities Laboratory. He has worked in a large variety of eye-tracking-based research stretching from reading research and scene perception, over to newspaper reading, advertisement studies and gesture recognition in face-to-face interaction. Kenneth also has expertise in eye tracking used inapplied areas, including decision making in supermarkets and research on safety in car driving and air traffic control. In 2000, Kenneth initiated regular master courses in eye-tracking methodology. In 2006, he founded the Scandinavian Conference on Applied Eye-tracking, and in 2008, the internationalLETA training courses in eye-tracking methodology. Kenneth is the initiator and main author of this book.Marcus Nyström received his PhD in Information Theory from the department of Electrical and Information Technology at Lund University, Sweden, in 2008, working with foveated video compression and scene perception. He currently works in the Humanities Laboratory at Lund University. His research interests span eye-tracking methodology in general and analysis of eye-tracking data in particular.Richard Andersson is a PhD student in cognitive science and technician at the Lund University Humanities Laboratory. He teaches eye-tracking methodology and provides users with help during the formulation, building and analysis stage of the eye-tracking experiments. His research concerns the use of visual information in real-world language processing situations.Richard Dewhurst is presently a post-doctoral researcher at Lund University Humanities Laboratory, funded by the Swedish Research Council. He completed his PhD on training eye movements at the University of Nottingham in 2009, as part of the Cognition and Language research group. Prior to this he also obtained an MSc in psychological research methods from the

This practical book discusses both theoretical concepts and experimental design, showing how data samples can be converted into meaningful representations (i.e. fixations and saccades) using various algorithms. This is a reference that should be in the library of researchers in this field. Doody's Reviews