How to Do Business in Latin America

How to Do Business in Latin America explains how to get projects off the ground in the many exciting and quickly changing markets of Latin America. Packed full of valuable strategic insights and information on how to set up shop and scale up in the region, How to Do Business in Latin America is for those serious about developing and expanding operations in Mexico and Central and South America. With a population approaching 600 million, rapid proliferation of the internet and mobile telephony, and improvements in social and physical infrastructure, the region has become a bountiful source of untapped, lower-cost talent and other resources-and a huge consumer market for products and services.

Yet, with 20 different countries and 20 distinct markets to choose from, Latin America can be very difficult to navigate. In addition to language barriers, there are cultural, legal, regulatory, and technological issues nonnative businesspeople must manage effectively. How to Do Business in Latin America informs and guides you through the thickets that might otherwise entangle new entrants to the burgeoning markets south of the U.S. border. What's more, it'll help you develop a clear plan of action for establishing and growing business initiatives. In short, How to Do Business in Latin America provides a pathway to success. It:

Explains why Latin America has become such a hotspot for foreign investment
Delivers a structured approach to getting your project or investment off the ground
Offers insights into working with government agencies, making contacts, and understanding the business culture
Provides demographic, market, and cultural snapshots for each unique Latin American market
Covers important issues like staying safe, hiring local employees and understanding the labor laws that apply to them, managing and repatriating currency, and more.
Provides contact information for people and agencies that can help you find partners, make sales, or get new enterprises