How to Do Everything with Podcasting
(Sprache: Englisch)
Reach a targeted and influential audience using the medium that's gone from underground scene to mainstream. How to Do Everything with Podcasting walks you, step by step, through the process of creating, broadcasting, and promoting your own podcast. You'll...
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Produktinformationen zu „How to Do Everything with Podcasting “
Reach a targeted and influential audience using the medium that's gone from underground scene to mainstream. How to Do Everything with Podcasting walks you, step by step, through the process of creating, broadcasting, and promoting your own podcast. You'll get tips for targeting your audience, refining your content, integrating various technologies, and profiting from your podcast. You'll also discover how businesses can use podcasting as a fresh, inexpensive way to communicate with customers, investors, and employees. Subscribe to, download, and listen to podcastsGet the right hardware and software Plan, record, edit, and release your own podcast Incorporate music, sweeps, interviews, and other elements Connect with listeners using blogs, live chats, and user-created contentProfit from your podcast through advertising, networking, and merchandisingTap into support services for help with production, hosting, bandwidth, and moreCreate customer-focused or business-to-business podcasts
Inhaltsverzeichnis zu „How to Do Everything with Podcasting “
Introduction PART I: GET STARTED WITH PODCASTING Ch. 1: What is Podcasting? Ch. 2: Who is Podcasting and Why? Ch. 3: Find Podcasts that Suit Your Interests Ch. 4: Download and Subscribe to Podcasts Ch. 5: Listen to Podcasts on your Computer or MP3 Player PART II: PRODUCE YOUR FIRST PODCAST Ch. 6: Get the Hardware Youll Need Ch. 7: Work with Podcasting Software Ch. 8: Record Your First Podcast Ch. 9: Edit the Podcast Ch. 10: Distribute and Promote your Podcast PART III: REFINING YOUR PODCAST CONTENT Ch. 11: Determine What your Podcast Should Accomplish Ch. 12: Define Your Audience Ch. 13: Decide On the Right Format and Tone Ch. 14: Incorporate Standard Podcast Elements Ch. 15: Connect with Listeners PART IV: MAKE MONEY WITH YOUR PODCAST Ch. 16: Get Advertising and Sponsorship Ch. 17: Boost Your Listener Base with Podcast Networks Ch. 18: Sell Merchandise Through Your Podcast Ch. 19: Tap Into Podcasting Support Services PART V: USE PODCASTS AS A BUSINESS COMMUNICATION TOOL Ch. 20: Learn How Businesses are Podcasting Today Ch. 21: Strategize Your First Business Podcast Ch. 22: Podcast to Your Customers and Consumers Ch. 23: Podcast to Build Your Companys Reputation Ch. 24: Produce a Business-to-Business Podcast Ch. 25: Use Internal Podcasts in Your Business Ch. 26: Use a Podcast to Help Your Small Business Compete with the Big Boys PART VI: APPENDIXES Appendix A: Podcasting Products and Services Appendix B: Glossary
Autoren-Porträt von Shel Holtz
Shel Holtz is president of Holtz Communication+ Technology, which helps companies apply online communication capabilities to their strategic communications. His clients include IBM, Black & Decker, and Disney. Neville Hobson is a business communications professional whose blog, NevOn.net, attracts more than 17,000 readers each month.
Bibliographische Angaben
- Autor: Shel Holtz
- 2007, 360 Seiten, Maße: 18,6 x 23,1 cm, Kartoniert (TB), Englisch
- Verlag: Osborne
- ISBN-10: 0072263946
- ISBN-13: 9780072263947
Sprache:
Englisch
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