How to Market Your Business
(Sprache: Englisch)
Written in straightforward language, this useful guide offers you tried and tested advice on constructing profitable marketing strategies for your business. Revealing how you can revitalise your products and services with some basic marketing know-how, How...
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Written in straightforward language, this useful guide offers you tried and tested advice on constructing profitable marketing strategies for your business. Revealing how you can revitalise your products and services with some basic marketing know-how, How to Market Your Business covers market research, advertising, promotion, selling techniques, product launches, and use of the internet - everything you need to ensure your product reaches your market successfully. Now fully updated, this new sixth edition has been thoroughly rewritten to keep you up to date with all the new channels to market, in particular those offered by the internet. With a strong emphasis on practical advice this is an essential guide to good marketing on a tight budget for anyone, regardless of their level of marketing experience.
Inhaltsverzeichnis zu „How to Market Your Business “
Chapter - 01: What is marketing?; Chapter - 02: Market research; Chapter - 03: The internet; Chapter - 04: Advertising; Chapter - 05: Direct response marketing; Chapter - 06: Public relations; Chapter - 07: Selling and sales promotion; Chapter - 08: Exhibitions and shows; Chapter - 09: Starting in exports; Chapter - 10: New products: innovation, patents, licensing and design
Autoren-Porträt von Dave Patten
Dave Patten runs his own marketing advisory business. He has 20 years of first-hand experience in finance and marketing.
Bibliographische Angaben
- Autor: Dave Patten
- 274 Seiten, Maße: 15,6 x 23,4 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 0749451459
- ISBN-13: 9780749451455
- Erscheinungsdatum: 03.03.2008
Sprache:
Englisch
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