How to Win Friends and Influence Profits: The Art of Winning More Business from Your Clients
(Sprache: Englisch)
All of the most successful and most profitable organisations have a systematic and methodical approach to driving development of their existing clients. This book will share those systems and methods to help all businesses to capitalise on the value of...
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All of the most successful and most profitable organisations have a systematic and methodical approach to driving development of their existing clients. This book will share those systems and methods to help all businesses to capitalise on the value of their precious, but under exploited, client relationships.
Autoren-Porträt von Chris Cowpe, David Kean
David Kean has worked in the advertising industry for over 20 years managing large multinational client relationships. He consults and lectures on business development around the world and is the author of How Not to Come Second (Cyan/Marshall Cavendish). Chris Cowpe has worked in the advertising industry for over 30 years across business sectors as diverse as financial services, retail, media, food and beverage, and automotive.
Bibliographische Angaben
- Autoren: Chris Cowpe , David Kean
- 2008, 160 Seiten, Maße: 13,7 x 21,8 cm, Gebunden, Englisch
- Verlag: MARSHALL CAVENDISH CORP
- ISBN-10: 1905736193
- ISBN-13: 9781905736195
Sprache:
Englisch
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