How to Write a Marketing Plan
A Quick Start Guide to Online SellingCarry Out a Marketing Audit; Establish Objectives and Strategies; Create an Effective Plan
(Sprache: Englisch)
How to Write a Marketing Plan is a step-by-step guide to every aspect of researching and writing a marketing plan, using the development of a plan for a fictitious company to help explain the process.
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How to Write a Marketing Plan is a step-by-step guide to every aspect of researching and writing a marketing plan, using the development of a plan for a fictitious company to help explain the process.
Klappentext zu „How to Write a Marketing Plan “
How to Write a Marketing Plan makes the task of writing a marketing plan much easier. This practical step-by-step guide details how to formulate a workable and successful plan.Fully updated and packed with exercises to help the reader produce sections of their own marketing plan, this comprehensive workbook looks at all the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; writing and implementing the plan.
How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises, as well as being a useful resource for marketing courses.
Autoren-Porträt von John Westwood
Westwood, JohnJohn Westwood has held a wide variety of senior sales and marketing positions and is currently the sales and marketing director of a company in a major multinational group. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.
Bibliographische Angaben
- Autor: John Westwood
- 2010, 3. Aufl., 144 Seiten, mit Abbildungen, Maße: 17,1 x 24 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 0749461500
- ISBN-13: 9780749461508
- Erscheinungsdatum: 03.11.2010
Sprache:
Englisch
Pressezitat
"Gives the reader an understanding of the nuts and bolts of a marketing plan and then the tools to turn that knowledge into a profit generating marketing plan" Professional Marketing
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