How to Write a Marketing Plan
(Sprache: Englisch)
How to Write a Marketing Plan, 5th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to...
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How to Write a Marketing Plan, 5th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation. With a brand new chapter to help you produce mini-plans and seize new opportunities quickly, it is essential reading for anyone who wants to boost their business, sell products or services and learn the techniques of market research.
Inhaltsverzeichnis zu „How to Write a Marketing Plan “
Chapter - 1: Introduction; Chapter - 2: Situation analysis - the marketing audit; Chapter - 3: Objectives; Chapter - 4: Strategies and action plans; Chapter - 5: The distribution plan; Chapter - 6: The advertising and promotions plan; Chapter - 7: Costs and budgets; Chapter - 8: Writing the plan; Chapter - 9: Presenting the plan, follow-up and revision; Chapter - 10: Mini-plans and quick plans;
Autoren-Porträt von John Westwood
John Westwood
Bibliographische Angaben
- Autor: John Westwood
- 2016, 5th ed., 192 Seiten, Maße: 13,6 x 21,6 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 0749475714
- ISBN-13: 9780749475710
- Erscheinungsdatum: 09.09.2016
Sprache:
Englisch
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