IGCSE Business Studies
(Sprache: Englisch)
A revised edition of this well-established textbook for IGCSE Business Studies
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Produktdetails
Produktinformationen zu „IGCSE Business Studies “
A revised edition of this well-established textbook for IGCSE Business Studies
Klappentext zu „IGCSE Business Studies “
IGCSE Business Studies third edition is a student-friendly Business Studies textbook covering all the components of the latest Cambridge IGCSE syllabus.It contains up-to-date case studies drawn from international businesses and all examples are carefully selected from relevant business situations to illustrate concepts and theories.
- All aspects of the syllabus content are covered in a straightforward way, assuming no prior familiarity with the subject.
- Key terms are simply defined.
- Diagrammatic revision summaries help students to organise learning and exam preparation.
- Units are short and manageable and information is easy to find.
- An interactive approach, through frequent thinking points, activities and discussion themes, helps to reinforce understanding.
- There is practical guidance for organising independent study.
- Study skills and examination technique are supported by thorough commonsense advice from the examiners.
- Revision questions at the end of every chapter provide systematic examination preparation.
Inhaltsverzeichnis zu „IGCSE Business Studies “
IntroductionWhat this book can offer you
How to use the book
Exam preparation and technique
A guide to the exam
Coursework guidelines
1 The purpose of business activity
2 Types of business activity
3 Forms of business organisation
4 Government and economic influences on business
5 Other external influences on business
6 Business costs and revenue
7 Business accounting
8 Cash flow planning
9 Financing business activity
10 Organisational structure
11 Managing a business
12 Communication in business
13 Motivation at work
14 Recruitment , training and human resources
15 Employee and employer associations
16 The market and marketing
17 Market research
18 Presentation of information
19 The marketing mix: product and packaging
20 The marketing mix: price
21 The marketing mix: promotion
22 The marketing mix: place
23 Factors affecting production
24 Factors affecting location
25 Business in the international community
Answers
Glossary
Index
Autoren-Porträt von Karen Borrington, Peter Stimpson
Karen Borrington teaches at Ecclestone School, Derbyshire and Peter Stimpson teaches at Hurtwood House School, Surrey in the UK. Both authors combine their extensive teaching experience with their roles as Business Studies examiners and moderators.
Bibliographische Angaben
- Autoren: Karen Borrington , Peter Stimpson
- 2006, 3rd ed., XVI, 440 Seiten, Maße: 21,3 x 27,6 cm, Kartoniert (TB), Englisch
- Verlag: Hodder Education
- ISBN-10: 034092649X
- ISBN-13: 9780340926499
Sprache:
Englisch
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