Impact of packaging on consumer buying behaviour
in Nasarawa State
(Sprache: Englisch)
The role of packaging on consumer buying behaviour is of utmost importance in most organisations. This adds value to products marketed and sold and ultimately higher returns to the business enterprise. Packaging in most cases is seen as the silent salesman...
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The role of packaging on consumer buying behaviour is of utmost importance in most organisations. This adds value to products marketed and sold and ultimately higher returns to the business enterprise. Packaging in most cases is seen as the silent salesman in the store and a value addition to the consumer. Packaging could be expressed in terms of colour of the design used, barrier protection, the image used, information transmission (that is how to use the product) and mostly the expiring date for the product. This book would bring out the impact of product attractiveness at stimulating consumer interest in a product, influence of product differentiation on consumer evaluation of the product as well as the effect of labeling on creating consumer awareness of a product.
Autoren-Porträt von Clifford Tizhe Oaya Zirra
Zirra, Clifford Tizhe OayaBorn 55 years ago in Bazza, Adamawa State Nigeria. Started his primary school in 1968 and spent 5 years instead of the normal 7 years. Did Executive Post Graduate Diploma of the centre of management. Has over 30 years cognate banking experience (Including Financial Advisory Services) and currently, a lecturer at Baze University, Abuja Nigeria.
Bibliographische Angaben
- Autor: Clifford Tizhe Oaya Zirra
- 2018, 52 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6139579775
- ISBN-13: 9786139579778
Sprache:
Englisch
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