Imprint: Innovative Book and Promo Design

With the growth of publishing for the
advertising market, design has become an
essential and valuable element in
commercial literature. IMPRINT features
eye-catching book and promotional designs
with unique textures and materials, unusual
formats, interesting dimensions and special
bindings, showcasing the aesthetic potential
of the traditional medium. With its
impressive presentation of the most
creative ideas and styles in print and
publicity design, it reveals the elaborate
process behind each concept, enhancing
the visual identity and appeal of the
material to the target audience.
Highly striking and original, these unique
books feature both visual and technical
elements, to create a truly interactive and
engaging experience for readers. Offering over 100 examples of innovative
folds, cut-out designs, colourways,
typefaces, paper-making techniques as well
as pop-up and hand-made features, this
work offers a wealth of stimulating ideas to
inspire designers and creatives.
The book also includes interviews and the
insights of many important studios such as
Untitled, Sagmeister Inc., Base, Mash and
Ritator AB. The designers discuss how they
evolved the artwork for their projects and
discuss the vital interplay between
structure, form, color and texture in their
work. Whether book, brochure, or booklet,
the numerous examples collected in the
book show a proliferation of new methods
and techniques that transcend the
predictable and typical formats in
promotional literature.
The universal objective is to create a visual
and tactile book, brochure or poster which
ultimately captures the imagination of the
reader and is effective delivering the
message behind the product.
Remarkable feature:
Real-life examples of book and promo
designs for international clients such as
Hugo Boss, Adidas, Cartier, Magnum
Photography, Filter Magazine etc.
Suitable for:
A great source of inspiration for designers,
marketing departments and public relation
agencies.