Influence of Television Soap Operas on Zulu Traditional Marriages
(Sprache: Englisch)
This study investigated the role of television soap operas in the propagation of emerging values and new trends of marriages. The focus was on the possible influence of such a role on Zulu couples' choice of a specific marital lifestyle and gender roles,...
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This study investigated the role of television soap operas in the propagation of emerging values and new trends of marriages. The focus was on the possible influence of such a role on Zulu couples' choice of a specific marital lifestyle and gender roles, and the consequences, if any, of such an influence on the couples' relationships. The theoretical framework was that of cultivation theory, and the study explored the possible cultivation influence of watching soap operas aired by the South African Broadcasting Corporation (SABC1) and Etv television channels.
Autoren-Porträt von Tiema Haji Muindi
Muindi, Tiema HajiTiema Haji Muindi - BTech Degree in Journalism (Cum Laude), Master's Degree in Journalism (Cum Laude), Durban Area, South Africa.
Bibliographische Angaben
- Autor: Tiema Haji Muindi
- 2019, 200 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6139921937
- ISBN-13: 9786139921935
Sprache:
Englisch
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