INNOVATION and CUSTOMER VALUE PERCEPTION
A CASE STUDY in FURNITURE SECTOR
(Sprache: Englisch)
Nowadays, comprehensive innovation in a creative way will create value for customer & business efficiency. Innovation facilitates firms to maintain competitive advantages and high competitiveness in the same market segment. Besides, enterprises will use...
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Nowadays, comprehensive innovation in a creative way will create value for customer & business efficiency. Innovation facilitates firms to maintain competitive advantages and high competitiveness in the same market segment. Besides, enterprises will use innovation to make a new market and reduce competition by reshaping consumer value. However, nowadays customers have become smarter with the development of digital technology. Therefore, for a long time, large enterprises have innovated solutions to bring customers experience when buying their products. This makes customers have different perceptions and make customers happy.
Autoren-Porträt von H?ng V??ng Quang, Seyed Mohammadreza Ghadiri, Khairir Khalil
V ng Quang, H ngDr. Vuong Quang Hung (Dr. Hung) is the Chief Executive Officer/President of INNOVATOR Consulting group JSC., which is a management consulting and trading promotion in Vietnam. Dr. Hung holds a Doctorate in Business Administration from the University of Information Technology and Management, Rzeszow, Poland.
Bibliographische Angaben
- Autoren: H?ng V??ng Quang , Seyed Mohammadreza Ghadiri , Khairir Khalil
- 2021, 156 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6203860689
- ISBN-13: 9786203860689
Sprache:
Englisch
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