Innovation Management

Key Aspects of Innovation Management
Innovation and Economics
Contrasting Services with Manufacturing
Developing an Innovation Strategy
Generating Creative, Customer-focused Ideas
Prioritization: Selecting and Managing the Portfolio
Implementation
Creating an Innovative Culture
Boosting Innovation Performance
The Future of Innovation Management

Keith Goffin and Rick Mitchell

'This book is an excellent foundation for an Innovation Management course in any MBA or Executive program. It gives that important executive and management perspective beyond and above the individual project by a complete managerial framework together with numerous enlightening cases.' - Christer Karlsson, Professor of Innovation and Operations Management, Copenhagen Business School, Denmark, Founder and chairman of the International Product Development Management Conference 'Goffin and Mitchell display a thorough knowledge of the academic literature on innovation, but remain refreshingly close to the practical issues and problems of innovation management. Packed with cases, short and long, this book teaches students that there are no simple recipes for success, but there are many lessons learnt and many useful tools to help the practitioner along.' - Ben Dankbaar, Professor of Innovation Management, Radboud University Nijmegen'Innovation is one of the most challenging aspects of management to comprehend and put into practice. Goffin and Mitchell do an admirable job of assembling an arsenal of strategic tools within a comprehensive framework to help both students and practitioners of innovation. This book is the achievement of a delicate balancing act between depth and breadth that will ensure its place on the bookshelves of MBA students and managers alike.' - Peter Erdélyi, Senior Lecturer in Strategy and Marketing, Bournemouth University, UK 'This is a timely update of a key text in the discourse of innovation management. As the scope of the subject area is under a range of differing pressures-with the need to refine and redefine innovation in turbulent economic times; with other subject areas impacting upon the area (notably, for me and my students, the concept of design-driven innovation)-Goffin and Mitchell have shown that they are cognisant of such pressures and can subject their ideas themselves to innovation. A book which not only reappraises Innovation