Innovation Strategies in New Product Development
Balancing Technological, Marketing and Complementary Competencies of a Firm
(Sprache: Englisch)
Innovation remains to be the widely recognized leverage in the quest for future growth. This book presents a model of technological, marketing and complementary competencies in relation to firms' innovative performance, drawing from a study of medium and...
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Klappentext zu „Innovation Strategies in New Product Development “
Innovation remains to be the widely recognized leverage in the quest for future growth. This book presents a model of technological, marketing and complementary competencies in relation to firms' innovative performance, drawing from a study of medium and large-sized Slovenian manufacturing enterprises. Distinctions are made between firms which are technology leaders and those being technology followers. Companies employ different combinations of competencies depending on the innovation strategy they pursue in new product development, namely incremental innovation strategy, radical innovation strategy and trend-setting strategy. The implications of the findings are valuable to the firms aligning their competencies with their strategy, as well as to policy makers in technology following countries.
Inhaltsverzeichnis zu „Innovation Strategies in New Product Development “
Contents: Choosing innovation strategy in new product development - Positioning firms as technology leaders and followers - Competencies as drivers of competitive advantage - Technological excellence and radical innovation strategy - Enhancing incremental innovation strategy - Achieving the position of a trend-setting firm.
Autoren-Porträt von Inovema .d.o.o.
Tanja Rajkovic earned her PhD from the Faculty of Economics at the University of Ljubljana (Slovenia) in 2009, while working as a junior researcher and teaching assistant. She is currently advising firms and research institutions as an independent researcher in the fields of technology management and management of innovation.
Bibliographische Angaben
- Autor: Inovema .d.o.o.
- 2011, 188 Seiten, Maße: 14,8 x 21 cm, Kartoniert (TB), Englisch
- Verlag: Peter Lang Ltd. International Academic Publishers
- ISBN-10: 3631619634
- ISBN-13: 9783631619636
- Erscheinungsdatum: 01.06.2011
Sprache:
Englisch
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