The Innovator's Hypothesis
How Cheap Experiments Are Worth More than Good Ideas
(Sprache: Englisch)
Achieving faster, better, cheaper, and more creative innovation outcomes with the 5x5 framework: 5 people, 5 days, 5 experiments, $5,000, and 5 weeks
What is the best way for a company to innovate? Advice recommending innovation vacations and the...
What is the best way for a company to innovate? Advice recommending innovation vacations and the...
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Achieving faster, better, cheaper, and more creative innovation outcomes with the 5x5 framework: 5 people, 5 days, 5 experiments, $5,000, and 5 weeksWhat is the best way for a company to innovate? Advice recommending innovation vacations and the luxury of failure may be wonderful for organizations with time to spend and money to waste. The Innovator s Hypothesis addresses the innovation priorities of companies that live in the real world of limits. Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively and competitively crafting business experiments that make top management sit up and take notice. He introduces the 5x5 framework: giving diverse teams of five people up to five days to come up with portfolios of five business experiments costing no more than $5,000 each and taking no longer than five weeks to run. Successful 5x5s, Schrage shows, make people more effective innovators, and more effective innovators mean more effective innovations.
Autoren-Porträt von Michael Schrage
Michael Schrage is a Research Fellow at the MIT Sloan School of Management's Initiative on the Digital Economy. A sought-after expert on innovation, design, and network effects, he is the author of Serious Play: How the World's Best Companies Simulate to Innovate, The Innovator's Hypothesis: How Cheap Experiments Are Worth More than Good Ideas (MIT Press), and other books.
Bibliographische Angaben
- Autor: Michael Schrage
- 2016, 256 Seiten, Maße: 15,2 x 22,6 cm, Kartoniert (TB), Englisch
- Verlag: MIT Press
- ISBN-10: 0262528967
- ISBN-13: 9780262528962
- Erscheinungsdatum: 05.03.2016
Sprache:
Englisch
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