Insanely Simple. The Obsession That Drives Apple's Success
(Sprache: Englisch)
Trade paperback. Ken Segall was the marketing brain behind the Think Different campaign and Apple's iconic 'i.' Here he explains why simplicity is the secret of Apple's success.
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Trade paperback. Ken Segall was the marketing brain behind the Think Different campaign and Apple's iconic 'i.' Here he explains why simplicity is the secret of Apple's success.
Klappentext zu „Insanely Simple. The Obsession That Drives Apple's Success “
Apple's love of simplicity enables it to revolutionize-and, more importantly, to revolutionize repeatedly. It starts in Steve Jobs' head and cascades throughout the entire global organization. It can be seen in the way that Apple is structured, the way it innovates and the way it speaks to its customers. Simplicity serves as a guideline, a work style, a goal and a measuring stick.Ken Segall played a key role in Apple's resurrection, and now he breaks simplicity down to its core elements. He brings the principles of simplicity to life in context of milestone moments in Apple history., exploring how Apple's core obsession allows them to create products that people fall in love with and then communicate and market them with spectacular success.
Insanely Simple explains how the religion of simplicity led Apple to enter new markets and humble competitors many times its size. And it provides principles that readers can use in their own careers and organizations. They will understand how the power of simplicity can help anyone can stand out in a complicated world.
Autoren-Porträt von Ken Segall
Ken Segall worked closely with Steve Jobs as ad agency creative director for NeXT and Apple. He was a member of the team that created Apple's legendary 'Think Different' campaign, and he's responsible for that little "i" that's a part of Apple's most popular products. Segall has also served as creative director for IBM, Intel, Dell, and BMW. He blogs about technology and marketing at kensegall.com/blog, and has fun with it all at scoopertino.com. Follow Segall on Twitter: @ksegall
Bibliographische Angaben
- Autor: Ken Segall
- 2012, IX, 225 Seiten, Maße: 15,4 x 24,1 cm, Kartoniert (TB), Englisch
- Verlag: Penguin Books UK
- ISBN-10: 0670921181
- ISBN-13: 9780670921188
- Erscheinungsdatum: 20.04.2012
Sprache:
Englisch
Rezension zu „Insanely Simple. The Obsession That Drives Apple's Success “
A blueprint for running a company the Steve Jobs way ... should be required reading for anyone interested in management and marketing The Times Punchy ... Segall gets inside Apple's branding and marketing to explain its directness and power -- Financial Times Required reading Observer
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