Intelligent CRM
Improving Customer Relationships with ANFIS Model
(Sprache: Englisch)
Customers are the most valuable assets of a company. As Internet becomes popular, web personalization for E-commerce has gained much attention. Building and maintaining customer loyalty are important issues in electronic business. By providing customer...
Leider schon ausverkauft
versandkostenfrei
Buch
82.90 €
Produktdetails
Produktinformationen zu „Intelligent CRM “
Klappentext zu „Intelligent CRM “
Customers are the most valuable assets of a company. As Internet becomes popular, web personalization for E-commerce has gained much attention. Building and maintaining customer loyalty are important issues in electronic business. By providing customer services, sharing cost benefits with online customers, and rewarding the most valued customers, customer loyalty and customer equity can be improved. Attempt has been made to propose Adaptive Neuro Fuzzy classification as a multidimensional data analysis for establishing profitable customer relationships. With the advent of Internet technology, number of online customers and number of attributes of these customers keeps on varying with time and situation which is very difficult to predict. This dynamic ever changing behavior of customers can be modeled by hybridization self learning, adaptive neural network along with fuzzy logic. Customer performance indicators for revenue and profitability, customer investment, relationship, recommendation, information and cooperation indicators allow to segment customers precisely to define customer strategies in order to increase corporate profits and growth.
Autoren-Porträt von Dinesh G. Harkut
Harkut, Dinesh G.Dr. Dinesh G Harkut is currently working as Associate Professor at PRMCEAM, Badnera, India in CSE department. He has obtained his Bachelors & Masters of Engineering (CSE) and Ph.D. (CSE). He has also obtained Masters and Ph.D. in Business Administration. He has published 4 books with international publishers and 41 papers in refereed journals.
Bibliographische Angaben
- Autor: Dinesh G. Harkut
- 2019, 288 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Herausgegeben von Harkut, Vaishnavi D.
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6200094314
- ISBN-13: 9786200094315
Sprache:
Englisch
Kommentar zu "Intelligent CRM"
0 Gebrauchte Artikel zu „Intelligent CRM“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Intelligent CRM".
Kommentar verfassen