Intercultural Communication in the Global Workplace
(Sprache: Englisch)
Intercultural Communication in the Global Workplace, 4/e by Beamer and Varner addresses the issues of culture and communication within the context of international business. The text provides examples of how cultural values and practices impact business...
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Intercultural Communication in the Global Workplace, 4/e by Beamer and Varner addresses the issues of culture and communication within the context of international business. The text provides examples of how cultural values and practices impact business communication. The authors explore the relationships among the cultural environments of the firm and the structure of the firm. They examine how companies and individuals communicate, and concentrate on the underlying cultural reasons for behavior. This approach helps readers develop an ability to work successfully within an environment of cultural diversity both at home and abroad.
Inhaltsverzeichnis zu „Intercultural Communication in the Global Workplace “
1. Culture and Communication 2. The Role of Language in Intercultural Business Communication 3. Getting to Know Another Culture 4. Self and Groups in Business Cultures 5. Organizing Messages to Other Cultures 6. Nonverbal Language in Intercultural Communication 7. Cultural Rules for Establishing Relationships 8. Information, Decisions, and Solutions 9. Intercultural Negotiation 10. Legal and Governmental Considerations in Intercultural Business Communication 11. The Influence of Business Structures and Corporate Culture on Intercultural Business Communication 12. Intercultural Dynamics in the International CompanyAppendix: Case 1: What Else Can Go Wrong?
Case 2: Hana: A Joint Venture between Health Snacks and Toka Foods
Bibliographische Angaben
- Autoren: Linda Beamer , Iris Varner
- 2011, 5th ed., 496 Seiten, Maße: 23,5 cm, Kartoniert (TB), Englisch
- Verlag: McGraw-Hill Higher Education
- ISBN-10: 0073377740
- ISBN-13: 9780073377742
Sprache:
Englisch
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