International Business, w. Student Access Kit
A Strategic Management Approach
(Sprache: Englisch)
A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses...
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A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.
Inhaltsverzeichnis zu „International Business, w. Student Access Kit “
PART ONE: THE WORLD OF INTERNATIONAL BUSINESS 1Regional and Global Strategy 2The Multinational Enterprise 3The Triad and International Business PART TWO: THE ENVIRONMENT OF INTERNATIONAL BUSINESS 4International Politics 5International Culture 6International Trade 7International Financial Markets and Institutions PART THREE: INTERNATIONAL BUSINESS STRATEGIES 8Multinational Strategy 9 Organizing Strategy 10 Production Strategy 11 Marketing Strategy 12 Human Resource Management Strategy 13 Political Risk and Negotiation Strategy 14 International Financial Management PART FOUR: INTERNATIONAL BUSINESS STRATEGIES IN ACTION 15 Corporate Strategy and National Competitiveness 16 European Union 17 Japan 18 North America 19 Emerging Economies 20 China 21 Corporate Ethics and the Natural Environment
Autoren-Porträt von Alan M. Rugman, Simon Collinson
Alan Rugman is Professor and L. Leslie Waters Chair in International Business at Indiana University, and Professor of International Business at Reading University. Simon Collinson is Professor of International Business & Innovation and head of the Marketing and Strategic Management group at University of Warwick.
Bibliographische Angaben
- Autoren: Alan M. Rugman , Simon Collinson
- 2008, 5th Revised edition, XXXII, 716 Seiten, Maße: 19,5 x 26,4 cm, Kartoniert (TB), Englisch
- Verlag: Financial Times
- ISBN-10: 0273716549
- ISBN-13: 9780273716549
Sprache:
Englisch
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