International Business
The Challenge of Global Competition
(Sprache: Englisch)
The book continues to be an objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of five authors with firsthand...
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The book continues to be an objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of five authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing - a claim no other text can make. In addition, each new copy includes access to CESIM - an interactive IB simulation developed for industry professionals.
Inhaltsverzeichnis zu „International Business “
Part I: The Nature of International Business 1. The Rapid Change of International Business 2. International Trade and Foreign Direct Investment 3. Theories of International Trade and Investment Part II: Cooperation Among Nations 4. Dynamics of International Institutions 5. Understanding the International Monetary System Part III: International Environmental Forces 6. Cultural Forces 7. Natural Resources and Environmental Sustainability 8. Economic and Socioeconomic Forces 9. Political Forces 10. Legal Forces 11. Financial Forces 12. Labor Forces Part IV: The Organizational Environment 13. International Competitive Strategy 14. Assessing and Analyzing Markets 15. Entry Modes 16. Export and Import Practices 17. Marketing Internationally 18. Organizational Design and Control 19. Human Resource Management 20. Financial Management 21. Global Operations and Supply Chain Management
Autoren-Porträt von Donald A. Ball, Wendell H. McCulloch, J. Michael Geringer, Michael S. Minor, Jeanne M. Mcnett
Mike is the professor of Strategy and International Business, and Global Strategy and Law Professor of Marketing and INternational Business
Bibliographische Angaben
- Autoren: Donald A. Ball , Wendell H. McCulloch , J. Michael Geringer , Michael S. Minor , Jeanne M. Mcnett
- 2007, 11th ed., Maße: 21,7 x 27,7 cm, Kartoniert (TB), Englisch
- By Donald A. Ball, Wendell H. McCulloch, J. M. Geringer et al.
- Verlag: McGraw-Hill Professional
- ISBN-10: 0071286675
- ISBN-13: 9780071286671
Sprache:
Englisch
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