International Business
The Challenges of Globalization
(Sprache: Englisch)
For introductory International Business courses with the need for a brief, accessible text. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially...
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For introductory International Business courses with the need for a brief, accessible text. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. A comprehensive yet concise framework with unrivaled clarity. International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Recent, real-world examples and engaging features brings the material to life for students.
Inhaltsverzeichnis zu „International Business “
Preface PART 1 Global Business Environment Chapter 1 Globalization PART 2 National Business Environments Chapter 2 Cross-Cultural Business Chapter 3 Politics, Law, and Business Ethics Chapter 4 Economic Systems and Development PART 3 International Trade and Investment Chapter 5 International Trade Chapter 6 Business--Government Trade Relations Chapter 7 Foreign Direct Investment Chapter 8 Regional Economic Integration PART 4 The International Financial System Chapter 9 International Financial Markets Chapter 10 International Monetary System PART 5 International Business Management Chapter 11 International Strategy and Organization Chapter 12 Analyzing International Opportunities Chapter 13 Selecting and Managing Entry Modes Chapter 14 Developing and Marketing Products Chapter 15 Managing International Operations Chapter 16 Hiring and Managing Employees Notes Sources Glossary Credits Name/Company Index Subject Index
Bibliographische Angaben
- Autoren: John J. Wild , Kenneth L. Wild , Jerry C. Y. Han
- 2009, 5th revised global edition, 507 Seiten, Maße: 21,2 x 27,6 cm, Kartoniert (TB), Englisch
- Verlag: Prentice Hall International
- ISBN-10: 0136095208
- ISBN-13: 9780136095200
Sprache:
Englisch
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