International Business
(Sprache: Englisch)
For International Business courses Griffin/Pustay takes a uniquely managerial focus in the study of International Business.
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For International Business courses Griffin/Pustay takes a uniquely managerial focus in the study of International Business.
Inhaltsverzeichnis zu „International Business “
International Business, 5/e by Griffin and Pustay I. THE WORLD'S MARKETPLACES. 1. An Overview of International Business. 2. Global Marketplaces and Business Centers. 3. Legal, Technological, and Political Forces. 4. The Role of Culture. 5. Ethics and Social Responsibility in International Business. II. THE INTERNATIONAL ENVIRONMENT. 6. International Trade and Investment Theory. 7. International Monetary System and the Balance of Payments. 8. Foreign Exchange and International Financial Markets. 9. Formulation of National Trade Policies. 10. International Cooperation among Nations. III. MANAGING INTERNATIONAL BUSINESS. 11. International Strategic Management. 12. Strategies for Analyzing and Entering Foreign Markets. 13. International Strategic Alliances. 14. International Organization Design and Control. 15. Leadership and Employee Behavior in International Business. IV. MANAGING INTERNATIONAL BUSINESS OPERATIONS. 16. International Marketing. 17. International Operations Management. 18. International Financial Management. 19. International Accounting and Taxation. 20. International Human Resource Management and Labor Relations.
Bibliographische Angaben
- Autoren: Michael W. Pustay , Ricky W. Griffin
- 2007, 5th ed., XXVI, 640 Seiten, Maße: 21,7 x 27,7 cm, Kartoniert (TB), Englisch
- Verlag: Prentice Hall
- ISBN-10: 0132335328
- ISBN-13: 9780132335324
Sprache:
Englisch
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